HEALTH

Study: higi stations improve blood pressure outcomes

BY Michael Johnsen

CHICAGO — Health station company higi on Wednesday released the findings of a nearly three-year study that found a significant relationship between lowered blood pressure and an incentive-based program based on regular monitoring.
 
"A blood pressure reading is a vital health measure that most people understand and know how to monitor easily when given the tools to do so. When this behavior is encouraged through rewards and challenges, individuals have a powerful opportunity to hardwire healthy habits in their everyday lives," stated Khan Siddiqui, chief technology officer and chief medical officer at higi.
 
Higi reviewed de-identified historic data for users who opted in to join higi and analyzed the impacts of its system of rewards and challenges on 159,000 hypertensive users nationwide from September 2012 to April 2015. This included activity across higi's network of retail-based ambulatory health stations, mobile app and web portal. 
 
Nearly half lowered their systolic blood pressure to below 140 mmHg, the cut-off for high blood pressure according to AHA. Both men and women across all age brackets saw lowered blood pressure over the course of the study. And patients logging in five or more times per month showed an average drop in Systolic BP of 17 mmHg and an average drop in Diastolic BP of 9 mmHg, with more than 80% seeing any reduction in their BP, and nearly half reaching BP range below hypertensive.
 
Participants in the study were higi users who had an average age of 49 with their first blood pressure measurement in the hypertensive range. As many as 58% of participants were men. Nearly half were obese.
 
"Our study bears out the notion that access, awareness and incentives, if designed and executed effectively, can have a positive impact on individual health," Siddiqui said. 
 
The findings of the large-scale study were presented at the recent American Heart Association's Council on Hypertension 2015 Scientific Sessions.
 
Higi's health station network has grown to almost 10,000 units in pharmacies, groceries and other retail outlets nationwide, putting a higi station within 5 miles of 75% of the U.S. population. In addition, higi's online health communities enable higi users to track their statistics, take challenges and engage with others to improve their health.
 
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New Poise bladder supports put focus on leakage prevention

BY Michael Johnsen

DALLAS — Kimberly-Clark on Wednesday introduced Poise Impressa Bladder Supports, a new over-the-counter internal solution designed to help stop leaks before they happen.
 
The supports are the first over-the-counter, non-absorbent internal product designed for the temporary management of stress urinary incontinence. Inserted into the vagina like a tampon, Poise Impressa Bladder Supports gently lift and support the urethra, which helps discreetly prevent urine from leaking for up to 8 hours every day.
 
“We know consumers want to manage their bladder leakage in a way that allows them to live their most active, worry-free life,” said Paula Winkel, senior director, Kimberly-Clark Research and Engineering. “By effectively translating deep consumer insights, we've introduced an innovation with Poise Impressa that changes the game in the light incontinence category.“
 
Poise Impressa Bladder Supports are available in three sizes that adapt to the unique internal shape of each woman's body. Women should start with the Poise Impressa Sizing Kit to find the size that helps effectively stop their leaks and fits most comfortably, the company said. Poise Impressa Bladder Supports have been nationally available online since February and will be widely available in retail outlets across the U.S. beginning in September. 
 
“As the light incontinence category leader, the Poise brand continues to bring superior product innovations to market,”  said Jay Gottleib, president of Adult and Feminine Care at Kimberly-Clark North America. “New Poise Impressa will change the category altogether and transform the lives of women with stress incontinence in a way they never thought possible – by helping to prevent leaks instead of absorbing them afterwards.”
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Pfizer freshens up vitamin aisle with new product

BY Michael Johnsen

MADISON, N.J. — Pfizer Consumer Healthcare on Wednesday announced the launch of Centrum VitaMints, a multivitamin that offers consumers the essential nutrients they can enjoy like a mint.
 
“Americans want to live well — they want to eat right and exercise often — however they are often short on the time needed to support an active, healthy lifestyle,” lifestyle and wellness expert Bahar Takhtehchian said. “By offering a multivitamin in a flavor many consumers love, Centrum VitaMints give consumers an on-the-go option they enjoy like a mint that helps support energy, immunity and metabolism.”
 
Centrum VitaMints in Cool Mint flavor is intended for adults, and includes such nutrients as Vitamins A, C, D and E. Serving size is two minty chewables daily which can be taken with or without food or water.
 
“Pfizer Consumer Healthcare is committed to bringing a range of exciting new Centrum multivitamin formulas to market that seamlessly fit into Americans’ everyday lives, including Centrum VitaMints, a surprisingly and refreshing mint tasting multivitamin that breaks through in a category traditionally known for tablets and gummies,” Robert Uccardi, director for Centrum at Pfizer Consumer Healthcare, said.
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