BEAUTY CARE

High-end retailers set to launch beauty giveaways to begin Jan. 20

BY Antoinette Alexander

NEW YORK Beginning next week, several high-end retailers will give away $175 million worth of free cosmetic products as part of a class action settlement.

Department stores such as Macy’s, Neiman Marcus, Saks Fifth Avenue and Nordstrom will give away beginning Jan. 20 free cosmetic products to shoppers who bought certain cosmetics between May 29, 1994 and July 16, 2003. No rainchecks will be issued and the give away will last for a maximum of seven days while supplies last.

Shoppers will be permitted to receive one product made from such cosmetic companies as Chanel, Estee Lauder Companies and L’Oreal USA.

The offer is part of an agreement to settle a suit filed in 2003. The suit alleges stores tried to limit sales and cut back on the amount of cosmetics in their inventory in an effort to keep prices and competition high.

For a list of retailers and the products set for distribution visit www.cosmeticssettlement.com.

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National Eczema Association accepts Theraplex skin treatment products

BY Michael Johnsen

MEMPHIS, Tenn. The National Eczema Association on Tuesday awarded its Seal of Acceptance to Theraplex Emollient and Theraplex Clear Lotion.

“These products met our criteria for having no irritating ingredients and being suitable for people with eczema,” said Julie Block, NEA vice president. “Our Review Panel members considered the clinical studies carefully. … Theraplex received an EASE rating of 5 out of 5 possible points because these products do not contain known irritants to eczema or sensitive skin at any level.”

The NEA Seal of Acceptance is part of the association’s Eczema & Sensitive-Skin Education program, which is intended to improve the quality of life for people who suffer from eczema and sensitive skin.

“We are very proud of this special designation because it recognizes our products’ effectiveness in restoring the skin’s moisture,” commented Michael Pietrangelo, managing partner of The Theraplex Company. “Clinical studies have shown that Theraplex stops and prevents the vicious cycle of persistent dry skin by delivering moisture deep into the epidermal layer to restore skin to good health so it can resist moisture loss,” he said.

Theraplex moisturizers are available from pharmacists behind the pharmacy counter at stores Walgreens, Rite Aid, CVS/pharmacy, Costco and several independent pharmacies, Pietrangelo said.

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Fairy Tales Hair Care reports rise in revenue in 2008

BY Antoinette Alexander

PASSAIC, N.J. Fairy Tales Hair Care, the creator of organic lice prevention products for children, doubled revenues in 2008 and has begun its global expansion.

“Despite the economy, we expect to achieve significant growth in an area of children’s health products that is all but ignored by major consumer products companies,” said Fairy Tales CEO Robert DiLorenzo.

The company’s organic Rosemary Repel products include a complete line of shampoos and conditioners, gels and sprays that can be used daily. The products are all-natural and layers hair with herbs of rosemary, citronella and tea tree herbs to create a barrier of protection against head lice, according to the company. The products are infused with aloe, jojoba and vitamins A, D, B and E.

Its Lice Good-Bye product is an all-natural lice removal system with yeast enzymes. The non-toxic and pesticide-free system promises to remove lice and nits from children’s hair without foul-smelling and harmful chemicals.

Fairy Tales products are sold in 7,000 salons and pharmacies throughout the United States.

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