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High consumer satisfaction catapults SonicScrubber into national spotlight

BY Tara Smith

LAYTON, Utah The SonicScrubber Company recently announced impressive results from a national consumer survey in which several hundred purchasers gave two thumbs up for its high-powered cleaning tools for getting housecleaning done faster, easier and better.

The National Purchasers Extended Usage Survey was conducted over a 12-month to 24-month period by the Colorado-based independent market research firm Triple Scoop Market Intelligence. Among purchasers who have owned their tools up to two years, 85 percent said they use them at least as frequently now, or more frequently, than the first month they purchased it. Additionally, 89 percent of SonicScrubber owners recommend the tool to others, 86 percent rated it as an exceptional or very good value and 61 percent bought additional tools and brushes.

The survey confirms the appeal and long-term usage of the lightweight, portable, high-powered Sonic Scrubber cleaning tools. The product line has been endorsed by the Arthritis Foundation and carries and “Ease of Use” commendation. SonicScrubbers is available in more than 20,000 retail outlets including Target, Linens ‘N Things, Sears, JC Penney, Kohl’s, Macy’s, Wal-Mart, Walgreens and most supermarket chains across the country. The product currently is being featured in national television advertising.

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GNP teams up with Diversified Racing Solutions for 2008 NASCAR series

BY Michael Johnsen

VALLEY FORGE, Pa. America’s hometown pharmacy is making a play for fans of America’s most popular family sport, AmerisourceBergen announced Monday.

Good Neighbor Pharmacy has joined with Diversified Racing Solutions to enter the NASCAR Nationwide Series in 2008 with the goal of competing in the newly renamed NASCAR Sprint Cup Series in 2010. In the five-year agreement, GNP will lend its community pharmacy brand as the flagship sponsor; the venture will be primarily funded by associate sponsor relationships; and DRS will be responsible for the racing team.

In addition, GNP will fund country-wide community outreach activities that compliment the racing schedule.

“The branding of the Good Neighbor Pharmacy car demonstrates AmerisourceBergen’s commitment to independent pharmacy and NASCAR,” stated Dave Neu, senior vice president of retail sales and marketing for AmerisourceBergen, GNP’s parent company. “We are excited about the potential visibility that NASCAR will bring to the over 2,700 Good Neighbor Pharmacies across the country.”

Randy Fenley, president and owner of DRS, said, “The team at Diversified Racing Solutions is confident that our flagship sponsor, Good Neighbor Pharmacy, shares our commitment and passion for the NASCAR competition. We are thrilled at the opportunity to work with such a highly regarded brand and to share Chris Bristol driving for the Good Neighbor Pharmacy Chevrolet for many seasons to come.”

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Pentel launches Recycology

BY Doug Desjardins

TORRANCE, Calif. Pentel of America has upped its commitment to eco-friendly products with the launch of its Recycology Program. Products under the new banner are made from material with at least 50% recycled content and will include pens, markers, pencils and tape.

“Pentel is committed to creating a healthier environment for future generations while creating products of superior design and quality,” said Peter Katz, director of marketing for Pentel. “In addition to using recycled materials, many of the products in the Recycology line are refillable to further lessen environmental waste.”

New products in the line include refillable EnerGel Deluxe Liquid Gel Pens, Tape ‘N Glue Double-Sided Tape and retractable and refillable Handy-Line S markers.

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