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Hi-Tech signs MMA champ Holly Holm to rep brands

BY Michael Johnsen

NORCROSS, Ga. – Hi-Tech Pharmaceuticals on Monday signed a multi-year endorsement deal with MMA World Champion Holly Holm. The New Mexico fighter known as "The Preacher's Daughter," was a force to be reckoned with during her boxing career before transitioning to MMA full time two years ago. 
 
Holm was 33-2-3 as a pro boxer, winning titles for the WBF, WBAN, WBC, GBU, WIBA, IFBA, WBA and IBA before joining the MMA ranks.
 
"Holly takes her nutrition very, very seriously. You can't cut corners in her sport. She must align herself with the best in each field and that is what she has done joining Hi-Tech's team," stated Jared Wheat, president Hi-Tech Pharmaceuticals. "Hi-Tech's Brands of sports nutrition products and diet aids is leading the sports supplement industry  and has been in the business of helping elite athletes for 20 years," he said. "Holly is breaking barriers in the MMA field and Hi-Tech has shattered multiple barriers in the nutrition field. It's a partnership of the two best in their respective fields".
 
Holm pulled off one of 2015's biggest upsets with a second-round head-kick knockout of heavy favorite and undefeated champion Ronda Rousey at Etihad Stadium in Melbourne, Australia. 
 
"Holly is an exceptional athlete and a proven winner with a rare ability to be a World-Champion in three different sports," added Anthony Presciano, VP brand management Hi-Tech Pharmaceutical. "Her work ethic combined with her relentless competitive drive make her an ideal fit for the Hi-Tech brands. We are excited for what the future holds for Holly and the Hi-Tech family of Brands."
 
 
 
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Instavit North America introduces line of oral spray vitamins

BY Michael Johnsen

LOS ANGELES — Instavit earlier this month introduced its full product line is now available at Rexall stores in Canada. 
 
“We are thrilled to be sharing this amazing new product line with Canada’s Rexall patrons,” stated Tom Morse, CEO Instavit North America, who also co-founded 5-Hour Energy. “No one enjoys swallowing pills, and carting around a bulky pill bottle is always an inconvenience. With Instavit, Rexall customers can now receive the vitamins and energy boost they require in a pocket-sized, zero calorie oral spray that tastes great. This is most certainly the new generation of energy, sleep, and health supplements.”
 
Utilizing oral spray technology, Instavit offers a more convenient alternative to traditional pill supplements, the company stated. Its product line includes Instant Energy, Sweet Dreams, Immune Strength, Daily Health, Vitamin D and Vitamin B12.
 
Unlike traditional supplement pills and energy drinks, Instavit allows individuals to customize and/or pace their caffeine and nutrient intake according to their individual needs. 
 
 
 
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Mars rolls out new Snickers Crisper

BY David Salazar

HACKETTSTOWN, N.J. — Candy maker Mars is looking to give consumers “crispy satisfaction” with the latest addition to its line of Snickers products. 
 
The new Snickers Crisper is filled with crisped rice and peanuts, topped with a layer of caramel and coated in milk chocolate. The bar contains fewer than 200 calories — a first for Snickers — and the singles pack contains two squares, each with fewer than 100 calories. 
 
“Snickers is all about satisfying hunger and we're excited to do that in a new and delicious way with Snickers Crisper," Snickers brand director Allison Miazga-Bedrick said. “Crisper delivers a new snacking option with a combination of textures, so it only made sense to highlight combinations of hilarious hunger symptoms in our supporting campaign as well."
 
Snickers Crisper’s introduction will be supplemented by a new marketing campaign that includes in-store displays and promotions, as well as 30-second ads — two of which premiered during the 2016 Golden Globes. They will be sold in 1.41`-oz single packs, 2.83-oz. 4 to Go packs and 10.61 Medium Fun Size bags. 
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