HEALTH

Hi-Tech beefs up sports nutrition with iForce acquisition

BY Michael Johnsen

NORCROSS, Ga. – Hi-Tech Pharmaceuticals continues to grow its sports nutrition base with the acquisition of iForce Nutrition, the company announced Friday.
 
"The combination of these two great companies accelerates Hi-Tech's sports nutrition growth strategy, substantially boosts our sports nutrition portfolio and diversifies our business stream," stated Jared Wheat, Hi-Tech chairman, president and CEO. "We believe this strategic transaction will enhance our industry-leading sports nutrition position by expanding market opportunities. iForce brings strong relationships to enhance our position with sports nutrition distributors, and a highly experienced management team to support Hi-Tech's continued growth." 
 
Hi-Tech expects this merger to widen its customer base in the sports nutrition field and strengthen its bodybuilding presence. 
 
"Together, our combined company will have an even larger product portfolio, broader geographic reach, and enhanced scale," Wheat said.  
 
Hi-Tech's desire to acquire iForce is part of Hi-Tech's strategy to capitalize on its recently increased manufacturing capacity. Recently, Hi-Tech completed its 40,000 state-of- the-art facility in Suwanee, Ga. and added 42,000 square feet to its warehousing capacity to bring the total square footage in Georgia to 190,000 bringing Hi-Tech to a total of 390,000 square feet.
 
Hi-Tech's recent acquisition of Nittany Pharmaceuticals, a manufacturer of OTC and prescription drugs, energy shots and premium shelf stable beverages made with hot fill and aseptic technology allowed Hi-Tech to enter the liquid manufacturing business. This also allows Hi-Tech to diversify into OTC and prescription drugs in the future. The RTD business and shot business will enhance Hi-Techs' capabilities in the rapidly growing area of nutritional beverages and energy shots. 
 
"The acquisition of Nittany Pharmaceuticals expanded our ability grow the Hi-Tech and iForce brands with the addition of liquid products, and to serve our private label customers with end to end solutions, from concept to formulation to end product manufacture of beverages," said Steve Smith, SVP Hi-Tech. "With this new capability, along with our extensive portfolio of nutritional products, manufacturing expertise and reputation, we are well positioned to help our customers grow and expand their business. The combination of Hi-Tech and iForce also provides a powerful opportunity to transform our industry with the new Heamavo2 Xtreme RTD."
 
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NAI investing in its sport supplement ingredient CarnoSyn

BY Michael Johnsen

SAN MARCOS, Calif. – Natural Alternatives International on Wednesday announced its expanded commitment to CarnoSyn, a studied, patent-protected beta-alanine ingredient for supporting an increase in muscle carnosine and athletic performance. 
 
As part of its commitment, NAI began to directly oversee the sales and distribution of CarnoSyn in the United States and abroad as of April 1. And NAI is previewing SR CarnoSyn – a new sustained release beta-alanine powder – at the upcoming SupplySide West conference in Las Vegas.
 
"NAI is investing significant resources towards building, promoting and protecting the CarnoSyn brand, as well as supporting the upcoming launch of our new SR CarnoSyn sustained release beta-alanine powder," stated Mark LeDoux, NAI's CEO and chairman. 
 
CarnoSyn beta-alanine is an ingredient in sports nutrition formulations that supports the synthesis of muscle carnosine, which acts as a buffer, delaying the onset of muscle fatigue and failure. Supplementing with CarnoSyn beta-alanine, which combines with histidine in the body to form carnosine, significantly increases the levels of carnosine in the muscle, the company stated. Carnosine's ability to buffer hydrogen ions keeps muscles contracting longer, which extends endurance, speeds muscle recovery, builds muscle strength and enhances peak performance capabilities.
 
SR CarnoSyn beta-alanine provides formulation flexibility via a sustained release profile, extending the benefits of beta-alanine to a much broader group of consumers with active lifestyles. SR CarnoSyn delivers higher levels of beta-alanine more comfortably in a single dose. SR CarnoSyn results in a sustained beta-alanine release that stays in the body longer for  carnosine synthesis. The net effect is higher muscle retention of carnosine. SR CarnoSyn delivers much higher dosage levels than instant release CarnoSyn before reaching the typical paresthesia-sensation threshold.
 
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Health and wellness a new calling card for C-stores

BY Michael Johnsen

ALEXANDRIA, Va. — Move over supermarkets and retail pharmacy, a convenience center near you will soon be enticing their shoppers with plenty of health and wellness fanfare in an effort to reach those shoppers who typically spend more than average, but don't think they can find healthier-for-you options in the same place that they buy their cup of joe. 
 
A new Hudson Institute report released Thursday suggests that convenience stores are poised to capitalize on the growing trend of consumers seeking healthy, more convenient products. 
 
To grow sales, the 152,794 convenience store operators in the United States should look beyond simply meeting the needs of their traditional customers and embrace the growing demand for more better-for-you items that can be conveniently purchased, according to the report, authored by Hank Cardello, senior fellow and director of the Hudson Institute's Obesity Solutions Initiative, and Steve French, managing partner and co-owner of the Natural Marketing Institute.
 
Convenience retailers should place a focus on two primary consumer segments to grow sales: continuing to serve their traditional core consumer segment of "Eat, Drink & Be Merrys" and the growing segment characterized as "Fence Sitters," who represent 38% of convenience store shoppers and typically spend more, yet are often unsure where they can find convenient, better-for-you options. Overall, 34% of Fence Sitters say there are "no convenient locations nearby" to purchase healthy foods.
 
In particular, easy-to-access prepared foods present an opportunity for convenience stores with foodservice operations to capitalize on this customer's desire to eat healthier more often. Foodservice sales are 19% of the industry's $213.5 billion in in-store sales.
 
"Convenience stores have an opportunity to bridge this gap and own convenient foodservice — especially breakfast — when nutrition is considered most important and Fence Sitters are currently eating healthier options during this meal occasion in particular," according to the report.
 
There also is considerable opportunity to grow sales through education — both by communicating the availability of better-for-you products and by highlighting taste and quick and easy preparation for on-the-go consumption.
 
"By focusing on products and messaging that meet the need for healthier products—on-the-go, breakfast and kid-targeted convenience —convenience stores can drive significant, new growth in this emerging category," the report concluded.
 
The report was commissioned by the National Association of Convenience Stores.
 
 
 
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