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HHS Secretary Sebelius speaks at CVS/pharmacy, MinuteClinic about new Medicare benefits

BY DSN STAFF

WOONSOCKET, R.I. — CVS Caremark and the Centers for Medicare and Medicaid Services have teamed up to increase awareness of the new services available under the Patient Protection and Affordable Care Act. To announce the partnership and highlight new benefits and options for Medicare beneficiaries, U.S. Health and Human Services Secretary Kathleen Sebelius recently visited a CVS/pharmacy and MinuteClinic in Jacksonville, Fla. During her visit, the secretary also stopped by the MinuteClinic for a blood pressure monitoring visit and to learn more about how the clinic operator is helping to educate seniors on their Medicare benefits. Click below to view the video and to learn more about the Secretary’s visit to CVS/pharmacy and MinuteClinic.

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Omron hits stride with new pedometers

BY Allison Cerra

BANNOCKBURN, Ill. — Omron Healthcare has expanded its portfolio with the launch of its latest pedometers.

The Omron HJ-320 pedometer is an easy-to-use motivational tool. The pedometer features Omron Tri-Axis technology, which accurately and quietly counts users’ steps; an automatic reset; a weekly log, which stores up to seven days of information in memory and also includes two tracking modes: steps and distance.

The Omron HJ-321 pedometer, specifically designed for power walking, clips to one’s hip and tracks aerobic steps separately from walking steps. The pedometers features Omron Tri-Axis technology; an automatic reset; a weekly log, which stores up to seven days of information in memory and also includes four tracking modes: steps, aerobic "brisk" steps, calories and daily distance.

The HJ-320 pedometer carries a suggested retail price of $22.99 and is available at select sporting goods stores and pharmacies, while the Omron HJ-321 pedometer carries a suggested retail price of $26.99 and is available online.


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Supervalu to implement LoyaltyOne’s Precima customer-centric analytics solution

BY Allison Cerra

TORONTO — In an effort to develop a multidimensional customer segmentation, Supervalu has signed on to use a LoyaltyOne’s customer-centric analytics solution, LoyaltyOne announced.

LoyaltyOne said its Precima customer segmentation software will use customer data to help Supervalu better understand its customers and classify them in a way that translates into actionable insights. These insights can drive improvements with a goal of being more responsive to customer needs.

The U.S. grocer expects this will strengthen and expand its customer-driven marketing, merchandising and operations strategies.

"Our shoppers will benefit most from this strategic pick as we enrich their shopping experience and focus more on the customer as we make key business decisions," Supervalu group VP customer insight and loyalty Wesley Story said. "Precima’s approach to building a customer segmentation strategy grounded in insights that combine behavioral analysis with market data and research will result in innovative programs across all facets of our enterprise that are relevant and more personalized to our customers."

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