HEALTH

HHS expands flu PSAs with spots featuring Elmo, local governors

BY Michael Johnsen

WASHINGTON The Department of Health and Human Services on Monday announced the availability of 13 new 30-second flu radio public service announcements, featuring 13 of America’s governors and Elmo from “Sesame Street.”

The messages, which will be promoted to radio stations across the country, promote key flu prevention messages to parents and children.

Children and young adults continue to be disproportionately affected by H1N1, HHS reported. According to the Centers for Disease Control and Prevention, more than half of the hospitalizations from 2009 H1N1 flu reported recently were people age 24 and younger.  That’s why HHS has teamed up with Sesame Workshop and other partners to promote flu prevention PSAs aimed at educating children and their parents about the importance of staying healthy during flu season.

“Elmo has emerged as one of our best partners in fighting the flu this year,” stated HHS secretary Kathleen Sebelius. “That’s why we are excited for Elmo to join some of the nation’s governors in promoting important flu prevention tips. We know that kids are especially vulnerable against H1N1, and we hope that hearing flu prevention tips from Elmo will help them stay healthy and flu free.”

These new 30-second radio ads are designed for broadcast in states around the country. All of the new ads are available for download at http://www.flu.gov/psa/psacongress.html.

The new radio PSAs include recordings from Govs. Jodi Rell, Conn.; Chet Culver, Iowa; Mark Parkinson, Kansas; Jennifer Granholm, Mich.; Jay Nixon, Mo.; Bev Perdue, N.C.; John Hoeven, N.D.; Ted Strickland, Ohio; Brad Henry, Okla.; Ted Kulongoski, Ore.; Jim Douglas, Vt.; Chris Gregoire, Wash.; and Dave Freudenthal, Wyo.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
HEALTH

Report: PSE sales plummet in Washington, Mo., as Rx-only ordinance is enacted

BY Michael Johnsen

NEW YORK A white donkey painted in black stripes does not a zebra make. In fact, all you really have is a donkey and a whole lot of paint. Something similar could be said here, because a 92% reduction in PSE sales does not correlate with a 92% reduction in the number of meth addicts cruising the streets.

 

The fact is a 92% reduction in PSE sales doesn’t add up to much of anything positive.

 

 

What you are more likely to have with a 92% reduction in PSE sales is considerably more legitimate consumers suffering from colds than legitimate meth addicts suffering from withdrawal. You’ll certainly have a 92% reduction in cough-cold revenue that pharmacies in today’s economy need more than ever, especially now just as the H1N1-influenced cold-and-flu season kicks off in earnest. And with that, you will also have a 92% reduction in the tax revenue collected from the sale of these medicines.

 

 

On the flip side, you might have something close to a 92% increase in the number of local employees utilizing sick days, seeing as how they’re now more likely to suffer from their cold symptoms than trek to the local doctor’s office for a PSE prescription.

 

 

Yet, even as local Missouri municipalities like Washington and Union attempt to throw more black paint on this donkey, 25 miles to the east, where PSE sales are up 8%, local law enforcement there reported they weren’t concerned about any meth addicts relocating to a ready supply of PSE. In fact, the sheriff of St. Louis county suggested to The St. Louis Dispatch that he wasn’t concerned that an 8% lift in PSE sales meant anything more than the fact that the cold and flu season had arrived in the mid-West. He wasn’t concerned, he said, because St. Louis county actually employs an electronic logging system for sales of PSE products. And armed with that system, law enforcement in St. Louis county can identify and round up any alleged meth addicts, a practice that incidentally pulls those meth addicts off the street without impeding access of a legitimate cold medicine to one legitimate cold sufferer.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
HEALTH

Study finds ‘dreaming the pain away’ helps young abdominal pain sufferers

BY Allison Cerra

NEW YORK A new study published in the journal Pediatrics found that children that suffer with abdominal pain can take the pain away with their imagination.

By using relaxation music and imagining such scenarios as floating on a cloud, researchers found that the method led to improvements in the severity of pain. In the study, children had 20 minute sessions of “guided imagery”, a concept which reduces discomfort while imagining a relaxed and peaceful environment.

The research followed on from studies showing hypnosis is an effective treatment for a range of conditions known as functional abdominal pain, which includes things like irritable bowel syndrome.

It has been estimated that frequent stomach pain with no identifiable cause affects up to 1-in-5 children, researchers said.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?