HEALTH

HHS, Ad Council continue to advocate H1N1 vaccination

BY Michael Johnsen

WASHINGTON Even as reports in the past two weeks suggest that H1N1 incidence is ramping down, the government still is advocating inoculation with an H1N1 vaccine.

On Monday, the Department of Health and Human Services joined with the Ad Council to launch a new nationwide public service advertising campaign called “Together We Can All Fight the Flu.”

“Getting vaccinated is the best way to protect yourself and your family against the H1N1 flu virus,” stated HHS Secretary Kathleen Sebelius. “Fighting the flu is a shared responsibility, and it is up to all of us to help prevent the spread of the flu in your community.”

The campaign features television, radio, online banner and outdoor public service advertisements that encourage Americans to get vaccinated against the 2009 H1N1 flu virus.

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Walgreens gets in the holiday spirit

BY Alaric DeArment

Walgreens is promoting general merchandise and personal care products with its ‘Big Joy. Little Prices’ campaign.

The campaign is a way for Walgreens to drive sales by promoting everyday, front-end items ranging from shampoo to diapers.

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Quigley to tap into OTC market

BY Michael Johnsen

DOYLESTOWN, Pa. Quigley plans to focus on product developments in the over-the-counter arena, as opposed to developing prescription drug products, the company announced Thursday.

Though Quigley will continue to pursue the prescription-only development of QR333, a medicine for the symptomatic relief of diabetic peripheral neuropathy; QR440, a remedy for relief of inflammation and joint pain; and QR448, an anti-infective against infectious bronchitis in poultry.

Ted Karkus, Quigley chairman and CEO, suggested that Quigley would be placing the lion’s share of its investment behind brand development of Cold-Eeze. “We are particularly interested in leveraging our distribution network in mass, pharmacy and grocery retail by acquiring or developing additional personal care and OTC products,” he said. “We are aggressively searching for product acquisitions and researching line extensions of our Cold-Eeze and Kids-Eeze brands to accomplish these goals, diversify our product offerings and to set the stage for future growth of our company.”

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