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HGTV star to showcase Tide’s cleaning power

BY Ryan Chavis

CINCINNATI — Procter & Gamble and Jonathan Scott, star of HGTV’s series "Property Brothers," are teaming up to showcase the cleaning power of Tide’s Oxi multipurpose stain remover. Scott will roam the streets of New York City and comb through Craigslist to find some of America’s dingiest household items and clean them up with the product.

“For years Tide has been transforming the way we care for our clothing. Now with Tide Oxi, we are moving outside the laundry room to use the power of Tide not only as an in-wash scent-booster, but also as a multipurpose cleaner with 225 uses throughout the home,” said Karen Klei Schlosser, associate marketing director of P&G North American Fabric Care. “Now we’ve partnered with Jonathan Scott to show the simple ways to get your home in tip-top shape — from your wardrobe to your house with Tide Oxi.”

Scott mused on how Tide’s cleaner adds value to the home, especially when homeowners are in the process of putting their property on the market. He has seen homes sell for up to $20,000 more than the asking price when staged well.

“If you plan on selling your home, make sure your home is spotless and immaculately cleaned, including the furniture, to optimize the staging experience,” Scott said. “Staging can increase the selling time and value of your home.”

 

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Oral-B teams up with March of Dimes, NFL quarterback Eli Manning to celebrate Father’s Day

BY Antoinette Alexander

CINCINNATI — This Father’s Day, Procter & Gamble’s Oral-B is honoring dads with the help of Eli Manning, New York Giants quarterback and a father of two young daughters, and March of Dimes.

“Winning football games is an incredible feeling, but there’s still nothing quite like throwing around the football with my dad in the front yard like I used to as a kid, or tucking my daughters in at night,” Manning said. “That’s why I’m proud to partner with Oral-B and March of Dimes this Father’s Day — to celebrate those little moments between fathers and children, no matter where they live or what they do.”

Football always has been a family affair for Manning (right) and his father, Archie (Photo: Business Wire).

Manning is a strong supporter of March of Dimes, which is now in its second year of partnering with Oral-B on the Power of Dad campaign. Manning will help host an upcoming gallery event in New York City, during which he, March of Dimes’ Mission Families and notable influencers will display photos that portray their own personal small, yet powerful fatherhood moments. All proceeds from the sale of the photographs at the event will benefit March of Dimes.

Oral-B is asking everyone to share their favorite fatherhood moment and photo with #powerofdad, and to visit PowerofDad.com, where Oral-B has brought to life the little moments between dads and their kids that power the biggest smiles.

 

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Cases of whooping cough on the rise in California

BY Michael Johnsen

SACRAMENTO, Calif. – Ron Chapman, director of the California Department of Public Health and state health officer, last week warned that the number of pertussis (whooping cough) cases continue to increase in California.

CDPH has received reports of 2,649 cases of pertussis occurring from January through May 27, 2014, more than the number of cases reported in all of 2013. More than 800 cases were reported in April alone, the highest monthly count since the 2010 epidemic.

“The number of pertussis cases is likely to continue to increase,” Chapman said. “As an important preventive measure, we recommend that pregnant women receive a pertussis vaccine booster during the third trimester of each pregnancy, and that infants be vaccinated as soon as possible.”

Infants too young to be fully immunized remain most vulnerable to severe and fatal cases of pertussis. Sixty-six of the hospitalized cases to date in 2014 have been in children 4 months of age or younger. Two infant deaths have been reported this year, one with onset in 2013, the second with onset in 2014.

As many as 83% of the cases have occurred in infants and children younger than 18 years of age. Of the pediatric cases, 8% were younger than 6 months-old, and 70% were 7 through 16 years of age.

 

 

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