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Hershey’s football sweepstakes scores touchdown among chocolate lovers

BY Allison Cerra

HERSHEY, Pa. — Hershey’s is offering football and chocolate fans a chance to win a trip to the Pro Football Hall of Fame.

Fans that visit the sweepstakes site at Hersheys.com/HallofFame now through Feb. 28 can enter to win a grand prize trip for four to the 2011 Pro Football Hall of Fame Enshrinement Festival Weekend, which will be held Aug. 5 through 8. During the weekend-long festival, the winner and guests will be hosted by Pro Football Hall of Fame Enshrinee Emmitt Smith, and will have their likeness on display in the form of chocolate busts.

In addition to the grand prize, 20 first-prize winners will receive a Hall of Fame Collector’s Edition football signed by Smith, and 100 second-prize winners will receive a $100 Pro Football Hall of Fame gift card.

“Hershey’s is excited to partner with the Pro Football Hall of Fame and Hall of Famer Emmitt Smith to bring added excitement to the playoff season,” said Hershey’s spokeswoman Anna Lingeris.

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Rainforest Cola makes sleek debut

BY Allison Cerra

CHICAGO — A new antioxidant soft drink has arrived in 12-oz. Rexam Sleek cans.

Rainforest Cola is a 100%-natural, antioxidant soft drink with real cola taste. The 30-calorie beverage features such ingredients as acai, green tea, ginseng, guarana, stevia, natural sugars and kola nut.

Rainforest Cola is available through select retailers in New York, Massachusetts, Georgia, Tennessee, Kentucky, North Carolina and Wisconsin with plans to drive steady and strategic growth nationwide.

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Dr Pepper teams up with Lady Antebellum for new contest

BY Allison Cerra

PLANO, Texas — Dr Pepper is giving country music fans the opportunity to attend the 46th Annual Academy of Country Music Awards in Las Vegas this spring, thanks to music group Lady Antebellum.

The winner and a guest will receive a complete country music weekend with tickets to the awards show, passes to the post-awards ACM All-Star Jam and entry to a special Dr Pepper private concert with Lady Antebellum.

"We look forward to ACM Awards every year because country music fans take over Vegas for the entire weekend," said Hillary Scott of Lady Antebellum. "Dr Pepper will give a lucky fan the ultimate prize: a chance to experience the ACM Awards from behind the scenes."

Fans can gain contest information at DrPepper.com. Entries must be received by March 17.

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