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Hershey’s Easter products hit shelves

BY David Salazar
HERSHEY, Pa. — Hershey on Tuesday announced its lineup of Easter season products that include its Reese’s and Cadbury brands. In addition to sping-inspired packaging, the company is rolling out some innovations in the candy aisle.  
 
The company is launching Hershey’s Kisses Carrot Cake Candies, as well as Hershey’s Milk Chocolate Covered Marshmallow Eggs, which wrap marshmallow in its milk chocolate. In addition to its marshmallow eggs, the company is introducing several new Reese’s egg products, including White Peanut Butter Eggs in its king-size variety, Peanut Butter Crème Eggs in individual and five-packs and Reese’s Gold Eggs. 
 
Also in the company’s egg-inspired lineup are the Cadbury Mini Crème Egg Assortment and Cadbury Chocolate Crunch and Crème Mini Eggs. And with baskets among consumers’ favorite parts of Easter — 60% in a recent survey said creating or receiving baskets was their favorite tradition — Hershey is rolling out basket-stuffers including the Hershey-Ets Patel Cane, Jolly Rancher Jelly Beans Cane and Reese’s Peanut Butter Bunny. It is also launching the Kisses Deluxe Easter Bunny Box, featuring hazelnut-filled Kisses Deluxe candies in a bunny-shaped box. 
 
The Easter products are available at retailers nationwide with the Cadbury Chocolate Crunch and Crème Egg and Reese’s Gold Eggs available at Target and the Reese’s Peanut Butter Crème Egg and White Peanut Butter Eggs available at Walmart. 
 
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Bazooka launches Juicy Drop Gum

BY David Salazar
NEW YORK — Topps’ Bazooka Candy Brands division is introducing a new way to chew gum with its Juicy Drop Gum. The product lets consumers determine the flavor intensity of their gum and extend its flavor by adding sour gel to each piece. 
 
“Juicy Drop Gum will shake up the gum category by capitalizing on consumer desire for longer lasting flavor, allowing consumers to create their very own delicious gum and gel combination that extends flavor and brings fun to every bite,” Juicy Drop brand manager Rebecca Sotsky said. “Juicy Drop is the only brand that lets consumers control the combination of sweet and sour tastes for a mind-blowing flavor experience.” 
 
The packaging comes with a built-in gel flavor booster and eight pieces of sweet bubble gum. Gum flavor can be added in the piece of gum’s “drop zone” and added while chewing to boost flavor. The gum is available in four flavors, Knock-Out Punch, Blue Rebel, Apple Attack and Watermelon Blast. It is available at such retailers as Walmart, Kroger and 7-11. 
 
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Tic Tac Mixers debuts piña colada flavor

BY David Salazar
PARSIPPANY, N.J. — Tic Tac’s sub-brand Tic Tax Mixers is getting tropical with its new flavor. The piña colada flavor, which combines coconut and pineapple, joins the cherry cola and peach lemonade Tic Tac Mixers flavors. 
 
“We're excited to bring a little summer to our fans with new Piña Colada flavor Tic Tac Mixers,” Tic Tac VP marketing Todd Midura said. “With our Tic Tac Mixers, we look to give our customers something new and unexpected from our traditional Tic Tac products, and we know this new tropical flavor delivers.”
 
The new flavor is available in 60-piece count format. 
 
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