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Hershey tries luck on lottery promotion

BY Tara Smith

HERSHEY, Pa. Lottery players in such states as Illinois, South Dakota, Idaho, Washington and Delaware will soon be able to try their luck on games like “Kisses & Cash,” and “Hugs & Kisses.”

The Hershey Co. recently reached a licensing agreement with Atlanta-based MDI Entertainment to offer Hershey-branded lottery tickets. The company believes the pairing of the Hershey brand with instant lottery tickets is a natural fit. “Hershey’s goal is to be everywhere our customers are,” said Kirk Saville, spokesman for Hershey. “This partnership represents a powerful way to extend our brands and reach our customers.”

Additionally, the demographics of people who buy lottery tickets and the outlets where they are sold fit well with the consumers who buy Hershey products, he said. As MDI is focused soley on Hershey, the company won’t have to worry about competing with other candy makers in the field while for MDI, the licensing agreement presents an opportunity to develop a stand-out product in what has become a competitive business. The agreement also lends itself to a marketing strategy.

“Reese’s Peanut Butter Cup is the most popular candy bar in the world,” Steve Saferin, president of MDI and Scientific Games, said. “You don’t need to do much more than put them on a ticket and use that as a way to support a branding strategy, as well as Hershey.”

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Coca-Cola names Kent to chief executive position

BY Allison Cerra

ATLANTA Coca-Cola Co.’s president and chief operating officer is set to become the beverage giant’s new chief executive officer.

Muhtar Kent will replace Neville Isdell as CEO on July 1, 2008, the company announced Thursday.

Kent, who has broad experience in international company management, said he would continue an existing strategy of reviving brands, expanding overseas operations and acquiring new brands. He was named president of Coca-Cola International in January 2006 and appointed president and COO of the company in December 2006.

Kent will continue to serve as president of the company when he acquires the chief executive position next year.

Isdell will continue in the dual capacity of chairman of the board of directors and CEO until that date and remain chairman until April 2009.

“The opportunity to lead The Coca-Cola Company is an extraordinary honor, and I am grateful to the board for the confidence it has placed in me,” Kent said. “I look forward to building on the strong foundation for sustainable growth that we have set in place for the Coca-Cola system around the world.”

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Jamba Juice to be sold in retail stores

BY Allison Cerra

NEW YORK Confectioner and beverage producer Nestle USA are taking the ever-popular Jamba Juice drinks right to grocery stores near you.

Jamba Inc., the operator of the Jamba Juice chain, has entered a licensing deal with Nestle, a new venture for the juice company, which has never been sold beyond its own retail stores, according to published sources.

According to reports, Nestle’s expansion of its ready-to-drink beverage category will be taken into grocery store. Eight Western U.S. states will be carrying the beverages next year.

“We’ve always felt the Jamba Juice brand was highly extendable,” said Paul Clayton, chief executive of Jamba Juice, based in Emeryville, Calif. “It was just a matter of us finding the right partner.”

Two types of Jamba Juice fruit drinks will be offered in supermarkets in California, Utah, Nevada, Washington, Oregon, Idaho, Arizona and Colorado in the second quarter of 2008 and later will be expanded to other states and into new channels, such as convenience stores, according to Rob Case, president of Nestle USA’s beverage division.

Nestle USA, a unit of Nestle SA, Vevey, Switzerland, will manufacture and distribute the drinks. Nestle may eventually sell Jamba Juice beverages in other countries, where the company now mostly sells powdered drinks.

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