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Hershey to sponsor Batman-themed sweepstakes

BY Alaric DeArment

NEW YORK Contestants in a Hershey sweepstakes beginning July 18 will have a chance to win a Batman motorcycle.

The grand prize in the “Find the Bat-Signal and Win” sweepstakes is an MV Agusta F4, hand-built in Italy, has a black paint job and a Batman silhouette, and is worth $35,000. Runners-up will get $4,000 Panasonic home theater systems and $500 Joker Henchman masks.

Hershey will begin selling Batman-themed Reese’s cups and Kit Kat bars. Contestants who find the Bat Signal printed on the inside wrappers of the Reese’s and Kit Kat candies will win instantly.

The odds of winning the grand prize are one out of 13.93 million, according to Hershey.

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Michael McKee to join Purple Beverage Co.

BY Alaric DeArment

FORT LAUDERDALE, Fla. A former executive of Cadbury Schweppes, Unilever and Fuze Beverage will join Purple Beverage Co. as vice president of operations and logistics, Purple Beverage announced Wednesday.

Michael McKee will be in charge of contract manufacturing, production planning and purchasing, as well as other duties. He previously worked for Fuze as director of procurement and inventory planning and as business planner for Unilever. Before that, he worked with various brands at Cadbury Schweppes, including Snapple, Yoo-hoo, Mistic and Orangina.

Purple is a juice drink that combines antioxidant-rich fruits such as acai, pomegranates, blackcurrants, blueberries, cranberries, black cherries and purple plums. The drink contains no added sugar. It is available at drug stores, supermarkets and health-food stores, as well as restaurants, bars and nightclubs.

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Pepsi Bottling Group elects Trudell to board

BY DSN STAFF

SOMERS, N.Y. The Pepsi Bottling Group has elected that Cynthia Trudell to the PBG board of directors.

“We’re delighted to welcome an accomplished business leader like Cynthia Trudell to the PBG board. She has proven herself throughout her career to be an executive who knows the franchise system and knows how to deliver results and create shareholder value. She will be a valuable addition to our board as we focus on executing PBG

 

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