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Hershey to sponsor Batman-themed sweepstakes

BY Alaric DeArment

NEW YORK Contestants in a Hershey sweepstakes beginning July 18 will have a chance to win a Batman motorcycle.

The grand prize in the “Find the Bat-Signal and Win” sweepstakes is an MV Agusta F4, hand-built in Italy, has a black paint job and a Batman silhouette, and is worth $35,000. Runners-up will get $4,000 Panasonic home theater systems and $500 Joker Henchman masks.

Hershey will begin selling Batman-themed Reese’s cups and Kit Kat bars. Contestants who find the Bat Signal printed on the inside wrappers of the Reese’s and Kit Kat candies will win instantly.

The odds of winning the grand prize are one out of 13.93 million, according to Hershey.

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Michael McKee to join Purple Beverage Co.

BY Alaric DeArment

FORT LAUDERDALE, Fla. A former executive of Cadbury Schweppes, Unilever and Fuze Beverage will join Purple Beverage Co. as vice president of operations and logistics, Purple Beverage announced Wednesday.

Michael McKee will be in charge of contract manufacturing, production planning and purchasing, as well as other duties. He previously worked for Fuze as director of procurement and inventory planning and as business planner for Unilever. Before that, he worked with various brands at Cadbury Schweppes, including Snapple, Yoo-hoo, Mistic and Orangina.

Purple is a juice drink that combines antioxidant-rich fruits such as acai, pomegranates, blackcurrants, blueberries, cranberries, black cherries and purple plums. The drink contains no added sugar. It is available at drug stores, supermarkets and health-food stores, as well as restaurants, bars and nightclubs.

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InBev makes $46.3 billion offer to buy Anheuser-Busch

BY Alaric DeArment

NEW YORK When Molson Coors Brewing and SABMiller announced plans to merge U.S. operations under the name MillerCoors, analysts expected pressure on Anheuser-Busch to enter a similar partnership with InBev.

Instead, InBev wants to buy Anheuser-Busch.

InBev announced Wednesday that it would pay $46.3 billion to buy the second largest brewing company in the world and the largest in the U.S., at $65 per share. The acquisition would push the company to No. 1 worldwide.

The board of directors at the St. Louis-based maker of Budweiser and Michelob beers said that it would carefully evaluate the proposal.

Based in Leuven, Belgium, InBev, which was formed through a merger of Belgium’s Interbrew and Brazil’s AmBev, makes Stella Artois and Beck’s beers. Its roots date back to 1366, when Leuven’s Den Horen brewing enterprise began making beer.

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