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Hershey products go red, white and blue for Team USA

BY Gina Acosta

HERSHEY, Pa. — Iconic candy brand Hershey is unveiling new, patriotic-themed packaging on some of its most popular brands as excitement for builds for the 2016 Olympic Games.

For the first time in the history of the bar, Hershey’s Milk Chocolate Bar will be swapping out its traditional silver lettering to red, white and blue.

“Both Hershey and Team USA share a unique, irreplaceable place in the hearts, lives and memories of many Americans. We want our country and athletes to know that Hershey is here to help celebrate every moment. What better way than with a patriotic version of one of our signature products,” said Mary-Ann Somers, vice president and general manager, U.S. Confection, the Hershey Company. “We believe that the decision to change our iconic Hershey’s Milk Chocolate Bar lettering for the first time in 122 years is a testament to how much we value our partnership with Team USA. Hershey is behind Team USA and we are here to express our support for our athletes as they complete their journey to Rio.”

The brand will also roll out a Team USA line of products in May. They will be available at mass, grocery, drug and specialty retailers nationwide including Walmart, Sam’s Club, Kroger, Walgreens and CVS, as well as Hershey’s Chocolate World locations and online at Amazon.com.

The full line-up of patriotic products includes Hershey’s Milk Chocolate Bars, Hershey’s Milk Chocolate with Almond Bars, Reese’s Peanut Butter Cups, Kit Kat Wafer Bars and Payday Bars. The special-edition products also include 12-ounce bags of Hershey’s Kisses Chocolates (wrapped in stars and stripes foil), Reese’s Miniatures, Hershey’s Miniatures, York Candies and Rolo Candies.

 

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Entenmann’s expands Little Bites line with snack bars

BY Gina Acosta

HORSHAM, Pa. — One of the biggest snack brands in the world has announced a new extension to its popular Little Bites line. 

Entenmann's new Little Bites Snackin' Bites are portable, pre-packaged, soft baked mini bars for families' on-the-go-needs. The new bites come in Apple Cinnamon and Strawberry flavors.

"We have spent time developing this new line, building upon our Little Bites heritage and reputation," said Maureen Sticco, director of marketing for Entenmann's. "Since 1999, the Little Bites brand has resonated with families; it enjoys a unique position in the marketplace as a good-choice, multi-piece snack that parents and kids love."

Baked in a soft cereal-bar-like crust, Little Bites Snackin' Bites Apple Cinnamon are filled with the flavor of apples and seasoned with cinnamon, while Little Bites Snackin' Bites Strawberry are made with a sweet strawberry filling.

The new bite-sized snackin' mini bars contain no artificial flavors, colors, or preservatives and have 0g trans fat. Each box contains five pre-portioned and portable pouches, each with six individual Snackin' Bites mini bars.

 

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And the Lay’s chip flavors staying on store shelves are …

BY Gina Acosta

PLANO, Texas — Frito-Lay asked Americans to help decide which Lay's flavors will stay in the product lineup, and after millions of votes, the results are in.

Lay's fans voted to support Lay's Flamin' Hot, Lay's Cheddar & Sour Cream, Lay's Honey Barbecue, and Lay's Kettle Cooked Sea Salt & Cracked Pepper.

"We heard our fans loud and clear and we are keeping the classic flavors around for them to enjoy," said Jeannie Cho, vice president of marketing, Frito-Lay North America. "From 'Do Us A Flavor' to 'Flavor Swap,' we have a history of engaging with our fans and providing new flavor choices. We will always continue to push flavor boundaries and keep asking our consumers for input."

Lay's "Flavor Swap" campaign asked Americans to unleash the power of their palates and allow their voices – and their taste buds – to be heard. From Feb. 21 through March 8, consumers were invited to visit FlavorSwap.com to vote for their favorite flavor in each of the four "Flavor Swap" matchups.

 

 

 

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