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Hershey names Idrovo senior vice president, strategy, business development

BY Melissa Valliant

HERSHEY, Pa. Hershey announced Wednesday that Javier Idrovo, former president of Dole Packaged Foods, will be joining the chocolate company as senior vice president of strategy and business development, effective Nov. 3.

Idrovo’s responsibilities include leading Hershey’s strategic plan, overseeing and directing its merger and acquisition activities, developing a decision-making strategy for financial and operational issues and finding new locations in which to expand.

“Over the past year, we have developed and launched a very strong strategic plan,” said David West, president and chief executive officer. “[Idrovo]’s extensive background both in leading a global consumer business and as a management consultant will be of immense value as we implement our plan across the organization. Javier will ensure that we have the proper resources and alignment to successfully implement our strategy and rive long-term growth.”

Idrovo spent much of his career at Dole Packaged Foods, serving as senior vice president of strategy; vice president and chief financial officer and later rising to president. Prior to this experience, he was employed at The Boston Consulting Group, where he analyzed and led business strategies.

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Sam’s Club plans store specializing in products for Hispanic shoppers

BY Jenna Duncan

NEW YORK Wal-Mart announced to its investors on Tuesday that it will revamp the Sam’s Club concept slightly to appeal to Hispanic customers and open a “Mas Club” store that carries a variety of products imported from Mexico, such as candy, meats, produce, seafood and other items.

The announcement was made on the second day of Wal-Mart’s investors’ meeting in Bentonville, Ark.

Sam’s Club president and chief executive, Doug McMillon, said that rethinking store concepts and reaching out to customers was crucial because while Sam’s Club sales numbers were growing, but membership is not.

The first Mas Club is slated to open in early 2009 in Houston. A separate, new membership program with be initiated for Mas Club, independent of Sam’s Club, the company said.

Sam’s Club is also testing smaller format “neighborhood” stores in some markets, the company said.

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Del Monte prefacing launch of new products with ADA conference

BY Melissa Valliant

SAN FRANCISCO Del Monte, one of the United States’ largest food producers, is holding an ADA conference with their registered dietitian Laura Ali in order to promote the health benefits of their current and upcoming products.

Ali will be offering recipe samples to show attendees how to incorporate more vegetable servings into their daily intake.

New Del Monte products include Del Monte Superfruit snacks, Del Monte Fruit Naturals apples and oranges, red grapefruit bowls, no salt added diced tomatoes with basil, garlic and oregano, and 50 percent less salt corn.

“The Company’s presence at the ADA conference calls attention to the healthfulness of our fruit and vegetable products­ from our Fruit Naturals products, which are an important source of vitamin C, to our reduced salt and no salt added vegetable products,”Ali said. “These convenient, great-tasting products make it easy to get the four-and-a-half cups of fruits and vegetable MyPyramid recommends as part of a daily diet.”

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