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Hershey names Idrovo senior vice president, strategy, business development

BY Melissa Valliant

HERSHEY, Pa. Hershey announced Wednesday that Javier Idrovo, former president of Dole Packaged Foods, will be joining the chocolate company as senior vice president of strategy and business development, effective Nov. 3.

Idrovo’s responsibilities include leading Hershey’s strategic plan, overseeing and directing its merger and acquisition activities, developing a decision-making strategy for financial and operational issues and finding new locations in which to expand.

“Over the past year, we have developed and launched a very strong strategic plan,” said David West, president and chief executive officer. “[Idrovo]’s extensive background both in leading a global consumer business and as a management consultant will be of immense value as we implement our plan across the organization. Javier will ensure that we have the proper resources and alignment to successfully implement our strategy and rive long-term growth.”

Idrovo spent much of his career at Dole Packaged Foods, serving as senior vice president of strategy; vice president and chief financial officer and later rising to president. Prior to this experience, he was employed at The Boston Consulting Group, where he analyzed and led business strategies.

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Sam’s Club plans store specializing in products for Hispanic shoppers

BY Jenna Duncan

NEW YORK Wal-Mart announced to its investors on Tuesday that it will revamp the Sam’s Club concept slightly to appeal to Hispanic customers and open a “Mas Club” store that carries a variety of products imported from Mexico, such as candy, meats, produce, seafood and other items.

The announcement was made on the second day of Wal-Mart’s investors’ meeting in Bentonville, Ark.

Sam’s Club president and chief executive, Doug McMillon, said that rethinking store concepts and reaching out to customers was crucial because while Sam’s Club sales numbers were growing, but membership is not.

The first Mas Club is slated to open in early 2009 in Houston. A separate, new membership program with be initiated for Mas Club, independent of Sam’s Club, the company said.

Sam’s Club is also testing smaller format “neighborhood” stores in some markets, the company said.

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Campbell’s improving value, quality, healthfulness of soups fro school lunches

BY Jenna Duncan

CAMDEN, N.J. Today Campbell Soup Company announced that its North America Foodservice division is working to broaden school lunch options to be healthier and more value-driven.

Campbell has announced that several of its Healthy Request soups have been reformulated to meet the nutrition guidelines outlined by the Alliance for a Healthier Generation (a group effort between the William J. Clinton Foundation and the American Heart Association). Ten Pepperidge Farm products, including Cheddar and White Cheddar Goldfish crackers, have also been added to the list of Campbell’s products which meet or exceed Alliance for a Healthier Generation guidelines. Featured selections are all free of trans fats and contain at least one grain serving per pack.

“We all want our children to eat well, even when we can’t be with them,” Sean Connolly, president of Campbell’s North America Foodservice division said in a statement. “When we send them off to school, we hope they’ll be able to find nourishing, affordable lunch options. Campbell’s North America Foodservice is focused on wellness and value. We are proud to promote the benefits of our products that meet the Alliance criteria for calories, fat and sodium, and provide schools with more products that are affordable and exciting to children.”

Campbell’s soups for schools come in various 50-ounce varieties, including of lower-sodium versions of Campbell’s chicken and stars soup, Campbell’s mega noodle soup and Campbell’s vegetarian vegetable alphabet soup. These soups are low in fat and cholesterol, have 480 mg of sodium or less per serving and are under 100 calories per serving.

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