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Hershey names Idrovo senior vice president, strategy, business development

BY Melissa Valliant

HERSHEY, Pa. Hershey announced Wednesday that Javier Idrovo, former president of Dole Packaged Foods, will be joining the chocolate company as senior vice president of strategy and business development, effective Nov. 3.

Idrovo’s responsibilities include leading Hershey’s strategic plan, overseeing and directing its merger and acquisition activities, developing a decision-making strategy for financial and operational issues and finding new locations in which to expand.

“Over the past year, we have developed and launched a very strong strategic plan,” said David West, president and chief executive officer. “[Idrovo]’s extensive background both in leading a global consumer business and as a management consultant will be of immense value as we implement our plan across the organization. Javier will ensure that we have the proper resources and alignment to successfully implement our strategy and rive long-term growth.”

Idrovo spent much of his career at Dole Packaged Foods, serving as senior vice president of strategy; vice president and chief financial officer and later rising to president. Prior to this experience, he was employed at The Boston Consulting Group, where he analyzed and led business strategies.

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Sam’s Club plans store specializing in products for Hispanic shoppers

BY Jenna Duncan

NEW YORK Wal-Mart announced to its investors on Tuesday that it will revamp the Sam’s Club concept slightly to appeal to Hispanic customers and open a “Mas Club” store that carries a variety of products imported from Mexico, such as candy, meats, produce, seafood and other items.

The announcement was made on the second day of Wal-Mart’s investors’ meeting in Bentonville, Ark.

Sam’s Club president and chief executive, Doug McMillon, said that rethinking store concepts and reaching out to customers was crucial because while Sam’s Club sales numbers were growing, but membership is not.

The first Mas Club is slated to open in early 2009 in Houston. A separate, new membership program with be initiated for Mas Club, independent of Sam’s Club, the company said.

Sam’s Club is also testing smaller format “neighborhood” stores in some markets, the company said.

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YoNaturals teams with California schools to offer healthy vending snacks, raise money for schools

BY Jenna Duncan

SAN DIEGO YoNaturals has launched a “School Healthy Vending” campaign in California. As part of its plan to set up hundreds of vending machines in California schools, the snack maker has agreed to allow the schools to keep 100 percent of the profit from items in vending machines that meet or exceed meet and exceed SB-12 Nutrition Guidelines.

YoNaturals has said, by supplying healthy items to school vending machines, it will help in the fight to curb childhood obesity rates, as well as help schools raise money.

“Schools can choose from an enormous selection of over 200 nutritious organic and natural vending products which will appeal to students of all ages,” Mark Trotter, chief executive officer of YoNaturals said. “All vending products offered by YoNaturals have been carefully chosen to meet and exceed in many cases all State Nutritional Guidelines.”

YoNaturals already provides natural and organic beverages and snacks to about 400 schools in California.

For more information on the “Schools Healthy Vending” program, visit http://www.schoolhealthvending.com.

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