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Hershey introduces new mint chews

BY Ryan Chavis

HERSHEY, Pa. — The Hershey Co. on Wednesday debuted Ice Breakers Cool Blasts Chews, which provide consumers a “blast” of mint flavor in the form of a chew. The company is positioning the product as an alternative to traditional breath fresheners currently gracing retail shelves. The chews rapidly dissolve, the company noted, allowing for discrete use in social occasions.
 
"Hershey is dedicated to offering our fans new and differentiated products that fit with their needs and taste preferences," said Bill Blubaugh, director of refreshment. "As consumers seek out faster, more discreet ways to freshen breath, Ice Breakers Cool Blasts Chews offer a solution that provides long-lasting freshness in an instant."
 
The chews are available in an 0.8-oz slide pack in spearmint and peppermint flavors for a suggested retail price of $2.09. 
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Jack Link’s refreshes brand

BY Ryan Chavis

MINONG, Wis. — Jack Link’s, a producer of meat snacks, announced a “brand refresh” which includes an updated logo, package design and product formulation. The overhaul will provide a more compelling snack solution for consumers, the brand said. 
 
“The meat snacks category is on fire and so is Jack Link’s,” said Jeff LeFever, VP of marketing at Jack Link’s. “We want to continue to push the category to new levels. As the category leader, it is our mission to provide our retail partners with a brand, product and package that will continue to drive their sales.”
 
The changes include:
 
  • New logo positioned for new consumers, occasions and innovation: The logo was designed to better convey the brand’s “Feed Your Wild Side” positioning and appeal. The change also represents a shift from meat snacks to protein snacks, which the brand said creates a “broader, more dynamic innovation pipeline.”
  • New design to improve shopability: The new layout helps consumers identify with ease the different proteins, flavors and nutritional facts.
  • New product formulation: According to Jack’s Links, food scientists have worked for three years to develop a process to remove MSG and preservative without compromising taste and texture. 
“Consumers want cleaner labels and healthier snacks without sacrificing taste,” said Mike Gerber, VP of research and development at Jack Link’s. “That is precisely what we are able to deliver with our new product formulation.”
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Kool-Aid intros new liquid beverage mix

BY Ryan Chavis

NORTHFIELD, Ill. — Kool-Aid from Kraft Foods Group on Monday announced the debut of Kool-Aid Easy Mix, which the brand said offers consumers convenience and value, with half the sugar of leading regular sodas. 
 
"Our loyal fans told us that they were seeking an easy-to-make product that would offer less sugar than leading regular sodas and still be available at a great value," said Dennis Wu, senior brand manager of Kool-Aid. "Now families can easily enjoy the fun, fruity taste of Kool-Aid by the glass or prepared by the pitcher – made fresh every time."
 
The mix will be available in three varieties — tropical punch, cherry and grape — in 18.2-fl. oz. bottles for a suggested retail price of $2.99. The mix yields six quarts or 24 glasses per bottle. 
 
The brand also announced that its famed Kool-Aid Man will get more face time in 2015, thanks to new television spots, social media campaigns and public appearances. 
 
"From generation to generation, Kool-Aid Man has been blessed with an optimistic sense of wonder and innocence that invites everyone to embrace the joy of childhood," Wu said. "In fact, Kool-Aid Man never grows old and sees every day through the lens of fun-colored glasses.  As our brand continues to evolve and offer new products and experiences, we expect Kool-Aid Man to consistently reflect the current times and be a man of fun-filled action."
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