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Hershey’s goes for triple the chocolate with new Cookie Layer Crunch flavor

BY Gisselle Gaitan

Hershey's had added even more chocolate to its Cookie Layer Crunch product line. The Hershey, Pennsylvania-based company has announced the debut of the Triple Chocolate flavor, which is made from chocolate crème, chocolate cookie bits and milk chocolate.  

"Following the successful launch of Hershey's Cookie Layer Crunch last year, it was evident that Hershey fans couldn't get enough of the delicious layers of our newest innovation in chocolate treats," Edward Edson, senior brand manager at Hershey's Franchise, said. "Due to the popularity of the product, the brand wanted to expand our flavor profile of Hershey's Cookie Layer Crunch to offer more delicious combinations, and from that we developed Triple Chocolate."

The Cookie Layer Crunch bars originally launched in December of 2016, now feature four flavors:

  • Triple Chocolate: milk chocolate layered with chocolate crème and chocolate cookie bits;
  • Caramel: milk chocolate layered with caramel and shortbread cookie bits;
  • Vanilla Crème: milk chocolate layered with vanilla crème and chocolate cookie bits; and 
  • Mint Crème: dark chocolate layered with mint crème and chocolate cookie bits. 

Hershey’s Cookie Layer Crunch in Triple Chocolate can be purchased at retailers nationwide for the suggested retail price of .99 cents for a 1.4-oz. sized bar, a 2.1-oz. king sized bar and a 6.3-oz. nine-piece stand-up bag at the suggested retail price of $4.19.  

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Hallmark’s new Signature

BY Seth Mendelson

According to research from Hallmark, the Kansas City, Mo.-based greeting cards company, nearly three-fourths of consumers who send holiday cards do so because they know how good it feels when they receive a holiday greeting.

To capitalize on this, officials at the card publisher say they are helping people celebrate the holiday season with new selections of intricately-designed Signature cards, featuring handcrafted embellishments and unique craftsmanship. The holiday collection features the largest selection of Signature cards for the season ever, including Signature Hanukkah and Signature Spanish cards for the first time at holiday.

“At Hallmark, we know that sending a card is as emotionally rewarding as receiving a card, and we want to help people share that joy with loved ones this holiday season,” said Lindsey Roy, vice president of marketing – Hallmark Greetings. “Hallmark Signature cards are all about the details – premium papers, rich textures and beautiful embellishments. It’s these little details that deliver so much joy and make such a lasting impression.”

Hallmark Signature Holiday cards feature fresh, sophisticated designs paired with warm, genuine messages, as well as new and expanded Signature kids cards, company officials said. The cards are handcrafted with distinctive designs, high-quality materials and just-right flourishes like gems, foil and fabrics, they noted.

This holiday season, Hallmark is continuing a bright and energetic national marketing campaign showcasing the special craftsmanship found only in Signature cards and the emotional payoff of spreading cheer through a card. Pop sensation Gwen Stefani’s “Jingle Bells” from her brand new holiday album “You Make it Feel Like Christmas” provides an upbeat soundtrack for Hallmark’s holiday television spot, embedded above. Stefani’s new holiday album, which features designs from Hallmark gift wrap archives, will be sold in Hallmark Gold Crown Stores, and she will do a Facebook Live video about her holiday and card-sending traditions.

“We want to inspire people to share joy by creating special moments near and far during the holidays,” said Roy. “Hallmark Signature cards are the perfect way to celebrate and reflect the beauty of your relationships and the little things that make them so special.”

Christmas is the largest holiday for sending greeting cards in the U.S. with approximately 1.3 billion cards sent industry-wide. Hallmark has more than 2,000 Christmas cards available.

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Nestlé announces acquisition of Atrium Innovations

BY Gisselle Gaitan

Atrium Innovations, a company specializing in development, manufacturing and the commercialization of innovative, science-based natural health products has announced that it will be acquired by Vevey, Switzerland-based Nestlé for $2.3 billion in cash. Global investment firm Permira, Fonds de solidarité FTQ and Caisse de dépôt et placement du Québec assisted in the acquisition.

“We are very pleased to be joining Nestlé Health Science as we share a common purpose of helping people lead healthier lives by providing good-for-you products that are made with the highest standards for quality and efficacy,” Peter Luther, president and CEO of Atrium said. “Nestlé will provide Atrium with the resources to continue the strong growth of our brands and reach more people globally.”

Montreal-based Atrium will continue to operate as it has prior to the acquisition, with no changes to any of its brands which include, Garden of Life, Pure Encapsulations, Wobenzym, Douglas Laboratories, Genestra Brands, Orthica, AOV, Minami Klean Athlete, Pharmax and Trophic. The company also distributes UNDA and Wild Rose brands and believes the acquisition will allow them to expand and compete effectively in the global marketplace

Over the last four years Atrium also has undergone changes, which included:

  • increasing revenue and EBITDA significantly through new product development and channel growth, particularly e-commerce;
  • accelerating the international expansion of leading brands, including Garden of Life and Pure Encapsulations;
  • strengthening the leadership team with strategic hires from world-class companies; and
  • enhancing operations across the company, including implementing best-in-class manufacturing and quality and regulatory compliance.

“We are tremendously proud to have helped Atrium expand its leadership position and become one of the fastest growing companies in the global vitamins and supplements industry, driven by the popularity of market-leading brands Garden of Life and Pure Encapsulations. The successful partnership with Atrium underscores our ability to combine our strong consumer brands and healthcare expertise and draw on our international network to back ambitious consumer healthcare businesses to expand globally while creating attractive returns for the Permira Funds’ investors. The growing interest in healthy living and wellness is one of our key investment themes across both our consumer and healthcare sectors and we will continue to look for opportunities to partner with innovative businesses. We are confident that with the backing of its new strategic owner Nestlé, a company with a 100-year history operating in Canada and over 1,000 employees in Québec, Atrium will continue its track record of success and commitment to Canada,” John Coyle, partner at Permira, said

Morgan Stanley, RBC Capital Markets and William Hood & Company, a division of AXIA Capital Markets, acted as financial advisers and Skadden, Arps, Slate, Meagher & Flom and Stikeman Elliott acted as legal advisers. The transaction is expected to close in the first quarter of 2018. 

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