Herbal Essences taps Leighton Meester as new spokeswoman
CINCINNATI Procter & Gamble’s Herbal Essences brand has named Leighton Meester as its new global hair ambassador.
In her new role with Herbal Essences, Meester will be featured in print advertorials in national magazines starting this summer and on HerbalEssences.com and Facebook.
“We are thrilled that someone as vibrant and talented as Leighton has joined Herbal Essences. Leighton epitomizes the Herbal Essences Girl — a modern free spirit: daring, witty and who loves to explore her style opportunities and make the most of her look every day. We are extremely excited about sharing the luscious experience of the Herbal Essence collection through Leighton to women,” stated Julie Marchant-Houle, marketing director for Herbal Essences.
“I’m so happy to be working with Herbal Essences,” added Leighton, a multi-talented artist who has found fame for her range as an actress and for her appearances on the Red Carpet and at industry events. “It’s important for me that I partnered with a brand that I do use every day and I trust and I love. My hairstylist, Charles Baker Strahan, who is also the hairstylist for Herbal Essences, introduced me to the collection, and the products are truly incredible and make a real difference to the condition of my hair. I use it personally and I want to spread the word about it. Herbal Essences takes great care of my hair.”
Mac opens Times Square flagship
NEW YORK Mac Cosmetics has opened the doors of its flagship in Manhattan’s Times Square.
The 1,700-sq.-ft. store is located on Broadway between 46th and 47th Streets and shares the block with two high-profile projects still in development: Forever 21 and Disney Store.
With its glossy black finishes and streamlined edges, the new Mac store has a dramatic, high-tech look, with glossy black finishes, makeup counters surrounded by LED screens and touch-screen computers to assist shoppers.
Mission Skincare teams up with Major League Baseball
NEW YORK Mission Skincare, which was co-founded by more than a dozen of the world’s great athletes, including MLB All-Star David Wright of the New York Mets, has announced a new relationship with Major League Baseball Properties — marking the first-ever sunscreen license for MLB.
“As one of the athlete co-founders at Mission Skincare, I’m very excited to see Major League Baseball join forces with my company to bring attention to this important cause,” stated Wright. “Wearing sunscreen is just as important as wearing your cleats, glove and helmet — everyone needs to properly equip their skin too.”
This spring, in conjunction with the brand’s new relationship with MLB, Mission Skincare will introduce the new Anti-Sting SPF 30+ Facesticks, SPF 15 Lip Balms and a Kids All-Sport Continuous Spray SPF 50+.
Mission Skincare offers sunscreens that boast anti-sting technology, ultra-sweatproof properties, fast-drying ingredients and paraben/preservative-free formulations.
Mission Skincare products are available at select sports specialty and health and beauty retailers including CVS/pharmacy, Dick’s Sporting Goods, Finish Line and Sport Chalet.