BEAUTY CARE

Henkel’s Tone brand teams up with Sara Bareilles for Backstage Pass Artist Series

BY Antoinette Alexander

SCOTTSDALE, Ariz. — In celebration of its new Vino Moisture body wash with crushed grape and shea butter, Henkel’s Tone brand is partnering with Grammy-nominated artist Sara Bareilles.

From live chats and an online tour diary to backstage meet and greets, Tone brand is giving consumers access to the artist while she’s on tour this summer for her current album, Kaleidoscope Heart. Two fans will win the Tone Body Wash Ultimate Backstage Pass, an all-expenses-paid trip to New York City for a private picnic in the park with Bareilles prior to her show on Aug. 31.

Tone brand’s Backstage Pass Artist Series was launched in 2010 to give fans the opportunity to chat live with their favorite musicians through the brand’s Facebook page.

"We wanted to connect beyond the shower — be an inside source to new trends and ingredients," stated Jasmin Manner, GM of personal care at Henkel. "Through the Backstage Pass Artist Series, we are not only able to give fans access to highly influential female artists, but also give them a place to share their own inspirations and celebrate life’s everyday discoveries."

This year, Tone brand introduced Tone Vino Moisture with crushed grape and shea butter to its line of spa-inspired body washes. This blend treats skin to a hydrating, creamy lather full of crushed grape, shea butter and vitamin E.

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Jonathan Antin shows off new Conair products at event

BY Antoinette Alexander

NEW YORK — Conair celebrity stylist spokesman Jonathan Antin was on site this week at the pop-up salon in New York City’s Soho Trump Hotel for the Arts & Cinema Media Centre to help promote the launch of Infiniti Pro by Conair styling tools.

The Arts & Cinema Media Centre, which ran in part during the Tribeca Film Festival, hosted the Conair Styling Suite, uniting film, art, culture, beauty and philanthropy during the three-day event, which ran April 25, 26 and 27.

As part of the event, Antin, along with a team of hair and makeup artists, primped and prepped celebrities for their red carpet premieres and appearances. "I’m here to represent the brand. I’ve been living in the world of Conair hair for 25 years, and it is such an easy collaboration and the synergy is perfect," Antin told Drug Store News during the event.

The new Infiniti Pro by Conair AC motor-powered hair dryers are designed to be more durable, fast-drying and longer-lasting. The AC motors use a high-pressure fan that produces more air pressure than a standard DC motor-powered dryer, which results in reduced drying time. These AC motor-powered dryers are expected to have up to three times the motor life of a regular DC motor-powered dryer.

Ceramic technology is designed to promote healthy-looking hair with even heat distribution, and ionic technology is designed to reduce frizz and enhance shine. Another key feature is the true cold shot button, which is engineered to generate cold air when the switch is engaged.

The collection includes the 1,875-watt salon performance AC motor styling tool and the 1,875-watt performance styling tool for travel with twist folding handle. These dryers currently are available at retail and have a suggested retail price of $34.99 each. Launching in June is the 1,875-watt AC motor 2-in-1 styling rool, which is equipped with a pick to lift the hair for a volume boost. The suggested retail price is $39.99.

The new SOHO beauty cases also debuted in the Conair Styling Suite. The Eye Pop collection features a trendy metallic finish and comes in black, silver and fuchsia. To easily organize beauty essentials, the Eye Pop cases feature pullout trays and multitier accordion shelving. They are available at Walgreens for $29.99.

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La Roche-Posay launches new ultra light sunscreen fluid

BY Antoinette Alexander

NEW YORK — La Roche-Posay, the company that brought the Anthelios sunscreen franchise and the first-ever “Shaka-Shaka” fluid to the United States, has announced the availability in July of its new Anthelios Mineral ultra light sunscreen fluid SPF 50.

The brand’s new sunscreen offers 100% mineral UV protection down to the cellular level in a lightweight formulation and non-whitening texture with high UVA/UVB protection (PFA 21/SPF 50).

For the first time, La Roche-Posay combines a mineral sun filter and antioxidants in a patent-pending formulation. The first line of defense is a UV filtering system featuring a blend of titanium dioxide (TiO2) that is designed to offer long-lasting, broad-spectrum protection with advanced efficacy against UVA rays, according to the company.

The second line of defense features Cell-Ox Shield, a patent-pending antioxidant complex featuring Senna alata. This plant extract, indigenous to tropical regions, has a self-defense mechanism to protect against cell damage and helps protect skin from environmental aggressors, the company stated. The formula offers advanced UVA protection in a 100% Titanium Dioxide “Shaka-Shaka” fluid that leaves skin feeling hydrated with a matte finish.
 
“La Roche-Posay found that more and more consumers, not just those with sensitive skin, are looking for mineral versus chemical sunscreens,” stated Yannick Raynaud, GM for La Roche-Posay USA. “For those who desire a 100% mineral UV protection yet equally efficacious, high broad spectrum alternative, La Roche-Posay created Anthelios 50 Mineral, a sunscreen with SPF 50 and high UVA protection that is completely free of chemical filters and tested safe for even sensitive skin.”

Anthelios 50 Mineral sunscreen from La Roche-Posay has a suggested retail price of $31.95, and is available in July at select CVS/pharmacy, Duane Reade and Walgreens locations.

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