BEAUTY CARE

Henkel expanding Tone, Dial brands with new body washes

BY Antoinette Alexander

NEW YORK Tone and Dial, both Henkel brands, are looking to launch in March the new Tone Daily Detox purifying body wash with white clay and pink jasmine, and Dial NutriSkin body wash.

The new Tone Daily Detox purifying body wash with white clay and pink jasmine exfoliates, removing dull, dry skin. The cream-based formula is infused with an essence of pink jasmine and vitamin E. The suggested retail price is $3.99.

The new Dial NutriSkin with fruit oil body wash is packed with a combination of hydrating fruit oils and soothing extracts to leave skin feeling soft and revitalized. The body wash is available in two combinations: grapeseed oil and lemongrass, and cherry seed oil and mint. The suggested retail price is $3.99 each.

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New beauty collections draw eyes, sales at mass

BY Antoinette Alexander

Judging by some of the launches for early 2010, cosmetics manufacturers are going for glitz and glamour, with vibrant sapphires, violets, turquoise and more.

The new eye-catching collections, coupled with increased efforts to beautify beauty departments at mass, bode well for shoppers looking to trim spending by purchasing beauty at mass. Recent research by Kline & Co. stated that “around the world, chain drug stores have dramatically increased floor and shelf space for beauty products, and introduced a more posh shopping environment that mimics the feel and service levels of specialty or department stores, but with the convenience of drug stores, to lure customers. This has helped spur growth of 5.4% through the channel, still ahead of the market’s overall 4.7% growth.”

One such manufacturer looking to bring top runway beauty looks to mass is Maybelline New York with its new Eye Studio collection, which hits the shelves in January. Eye Studio features exclusive first-to-market formulas, statement-making shades and on-trend packaging.

For eyes, there are two new shadows, gel eyeliner and mascara in four different formulas. Color Plush silk eye shadows mark the first at mass to use wet technology for high color. Color Pearls marbleized eye shadow is the first dual marbleized shadow on the beauty aisle, and it combines concentrated pigments with uncrushed swirls of pearl for a shimmer effect. There’s also new Shine Sensational lip gloss, Instant Age Rewind products and Lash Stiletto voluptuous mascara.

Meanwhile, Coty Inc.’s Rimmel London is celebrating 2010—which marks the makeup brand’s 10th year in the United States—with its biggest spring launch comprised of seven new products that are expected to be in full distribution by March.

To give eyes a pop of color, there’s the new Mono eye shadow in six new glam shades: Glam Ice, Spicy Bronze, Posh Peacock, Night Jewel, Royal Violet and Celestial Sapphire. Additional new Rimmel products for 2010 include Max Volume Flash mascara, Moisture Renew lip color, Royal Gloss delicious lip gloss, Blendable blush, and Blendable blush and highlighter, and Lasting Finish Pro nail enamel.

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Giving hair a ‘soft lift’

BY DSN STAFF

NEW YORK —Garnier is taking hair color to a new level in 2010 with the launch of Garnier HerbaShine color cream with bamboo extract, the first and only ammonia-free hair color with bamboo extract that offers a “soft lift” in color in 10 minutes.

The new hair color is ideal for those who are new to coloring their hair, whether it be at-home color or salon-applied, and those who are looking to curb spending by coloring their own hair or trying to prolong time between salon visits.

In March 2009, the Professional Beauty Association, which is comprised of salons, spas, distributors and manufacturers, acknowledged the downward pressures facing hair salons. Trends identified by the PBA included longer periods between coloring appointments and consumers coloring their own hair.

The new HerbaShine is neither a semi-permanent nor a demi-permanent, but is what Garnier refers to as a “soft lift” because it can lift hair up to a single level, covers gray up to 70% and provides natural results without an obvious root line.

The new Garner HerbaShine, available in 18 shades, has a suggested retail price of $7.99.

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