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With help from spokesman, Stride adds Whitemint flavor to lineup

BY Allison Cerra

EAST HANOVER, N.J. — Stride spokesman and sports icon Shaun White has helped the gum brand boost its portfolio with a new product.

New Stride Whitemint marks the brand’s first-ever custom-designed, custom-created pack, the company said, adding that White helped select the intense mint flavor and was involved in the creation of the gum’s package graphics.

As the brand’s spokesman, White will participate in a Stride Whitemint TV ad spot this fall, as well as a variety of promotional activities related to the new gum.

Stride Whitemint will be rolled out now through September at stores nationwide for a suggested retail price of $1.49.

"Shaun White embodies what Stride Gum is all about," said Maurice Herrera, senior director of U.S. gum at Kraft Foods. "He’s authentic, unexpected and groundbreaking, and we’re thrilled to have him representing us and being a part of this new product."

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Kettle introduces reduced-fat potato chips

BY Allison Cerra

SALEM, Ore. — Diamond Foods has cut the fat from its Kettle potato chips brand.

The company said that Kettle now will carry reduced-fat versions of its sea salt, sea salt & vinegar and salt & fresh ground pepper potato chip varieties. Kettle’s reduced-fat sea salt chips already have hit store shelves, touting a suggested retail price of $3.49.

The additional reduced-fat chips will make their way to retail next month. The sea salt & vinegar variety will be available in "Krinkle cut," a ridge-style chip, the company added.

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Just Pure Water hits retail

BY Allison Cerra

WESTMINSTER, Colo. — New Age Beverage has introduced a line of noncarbonated, all-natural water.

Just Pure Water is an an unsweetened, zero-calorie purified water infused with the natural flavors of either lemon-lime, orange or berry. The beverages are packaged in 24-oz. aluminum cans.

Just Pure Water currently is available at Sprouts stores in Colorado and Arizona.

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