BEAUTY CARE

Hello oral care more than doubles national retail presence

BY Antoinette Alexander

MONTCLAIR, N.J. — Oral care brand hello has announced that it is expanding its national footprint from 7,800 stores to more than 18,000 stores across the United States by the end of September.

The brand, currently found in Walgreens, Duane Reade and select Target stores, will increase its presence with distribution in Kroger —including its Ralphs and Fred Meyer divisions — Hy-Vee, Ahold USA’s Stop & Shop and Giant retail banners, and other retailers, with more to follow. 

"Hello is excited to count as friends some of the biggest, best and most progressive retailers in the country," stated Craig Dubitsky, founder and CEO of Hello Products. "When we first launched hello, we set out to present the friendlier side of oral care. This brand, its products and its friendly mission are really starting to resonate with people who are looking for ways to elevate their daily hygiene routines. We are beyond excited to work with these incredible retailers to help reinvent the category, and make consumers insanely happy in the process."

Hello’s initial product lineup — toothpastes, mouthwashes, breath sprays and toothbrushes — entered the market in March at Walgreens and Duane Reade stores. The brand quickly added a select number of Target stores, followed by e-commerce destinations drugstore.com, soap.com and vine.com.

Shoppers looking for hello will now find it in Kroger, Ralph’s, Fred Meyer, Hy-Vee, Stop & Shop, Giant and several other retail banners across the country.  The distribution of products will vary by store.

When hello launched, Dubitsky and his team sought to change consumer sentiment regarding oral care and disrupt the $30 billion global category by bringing design and sensory experiences to the forefront. Hello’s initial product offerings feature distinctive designs created by BMW Group DesignworksUSA, a subsidiary of BMW Group, and are available in four flavors: Supermint, Mojito Mint, Pink Grapefruit Mint and Sweet Cinnamint.


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Kohl’s heats up competition in beauty with expanded offerings

BY Antoinette Alexander

MENOMONEE FALLS, Wis. — Competition within the beauty space continues to heat up as Kohl’s Department Stores announced the expansion of its beauty offerings in cosmetics, skin care, bath and body, hair care, men’s skin care and fragrance.

“This expansion of our beauty offerings in Kohl’s stores and online at Kohls.com takes our beauty department to a whole new level, bringing even more top national beauty brands to our customers,” stated Peggy Eskenasi, Kohl’s senior EVP. “The expanded selection establishes Kohl’s position as a destination for makeup, skin care and fragrance and delivers on our promise to provide quality products at a great price.”

There’s now an assortment of more than 20 new national beauty and fragrance brands in more than 250 Kohl’s stores nationwide and Kohls.com. The retailer has plans to expand the offerings to more stores in the future.
Shoppers at select Kohl’s locations will now find:

  • Cosmetics: Lorac Cosmetics, Pür Minerals Cosmetics, Cargo Cosmetics, theBalm, Sugar Cosmetics, Jane Cosmetics, eos, Tweezerman, Real Techniques by Samantha Chapman;
  • Skin care: H2O Plus, Borghese, Hydroxatone;
  • Bath and body: H2O Plus, be Delectable from Cake Beauty;
  • Men’s skin care: Zirh, action Solutions For Men.

The new brands join a portfolio of existing beauty and health brands available at Kohl’s including: American Beauty, Bremenn Clinical, Candie’s, Earth Therapeutics, Elle cosmetics, essie, Frederic Fekkai, Flirt!, Goodskin Labs, Grassroots Research Labs, Katy Perry Lashes by Eylure, Oscar Blandi Hair Care, Simple Pleasures, Simply Vera Vera Wang cosmetics and more.

Kohl’s also offers a selection of celebrity and designer fragrances for women including but not limited to: Adam Levine, Britney Spears, Burberry, Calvin Klein, Ed Hardy, Escada, Il Bacio, Jennifer Aniston, Justin Bieber and Lady Gaga.


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Pantene brand ambassador Eva Mendes receives ‘Mujer Vanidades’ award in NYC

BY Antoinette Alexander

CINCINNATI — Eva Mendes, celebrity ambassador for Procter & Gamble’s Pantene hair care brand was honored with the “Mujer Vanidades” award at the Vanidades Icons of Style Awards Reception held Sept. 19 at the Mandarin Oriental Hotel in New York City.

“I want to dedicate this award to the women who raised me. To my mother and my two sisters because without them, I wouldn’t be the woman I’ve become,” Mendes said when receiving her award.

Hosted annually by Vanidades during Hispanic Heritage Month, Icons of Style celebrates the most influential Hispanic designers and celebrities for their outstanding contributions in the fashion design, music, philanthropy, sports and entertainment industries.

“We are so proud to have Eva Mendes as one of our Pantene celebrity ambassadors; she truly embraces the genuine beauty and strength that our brand stands for. We congratulate her for this recognition and for gracing the cover of Vanidades’ October issue with her beautiful hair,” stated Sherilena Strub, Pantene North America communication manager.
 

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