BEAUTY CARE

Hello oral care graces Times Square via People magazine partnership

BY Antoinette Alexander

NEW YORK — Hello oral care has partnered with People magazine to bring its “Sexiest Man Alive” issue to life through an interactive activation in Times Square.
 


On Wednesday, tourists and New Yorkers who are visiting the “Crossroads of the World” are not only able to stop by the “Sexiest Man Alive” area to sample Hello products, but they also can get their picture on one of the largest Time Square billboards. All visitors who stop by and test out Hello will be able to freshen-up before having their “cover shot” displayed on a billboard next to Adam Levine — the “Sexiest Man Alive.” 
 


This partnership is yet another display of how brands are finding unique ways to engage consumers, sample products and reach a mass audience.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Former Revlon CEO appointed CEO of Scientific Games

BY Antoinette Alexander

NEW YORK — Former Revlon CEO David Kennedy is taking the helm at Scientific Games Corp., a developer of technology-based products and services and associated content for gaming and lottery markets worldwide.

In his new role as CEO, Kennedy will succeed A. Lorne Weil. The technology company has also determined to separate the roles of chairman and CEO and has appointed Ronald O. Perelman as its chairman.

Kennedy has served as vice chairman and a member of its Executive and Finance Committee since October 2009. Kennedy served as an executive of Scientific Games from November 2010 until March 2012, including as chief administrative officer from April 2011 until March 2012. Kennedy most recently served as president of MacAndrews & Forbes Holdings and as president and CEO of Revlon from September 2006 through May 2009. His business career, spanning four decades, also includes several senior management and senior financial positions with Coca-Cola.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Organix-South develops new Purifying Neem Facial Mask

BY Antoinette Alexander

BOWLING GREEN, Fla. — Organix-South has announced the introduction of TheraNeem Naturals Purifying Neem Facial Mask, which has the triple-power of neem leaf, oil and bark to detoxify, clarify and purify the face and neck.

This mask combines French green, bentonite and kaolin clays to cleanse and exfoliate the skin, along with botanicals that support and nourish the dermis. The product is paraben free and gluten free.

“Neem acts as a natural drawing poultice for impurities. Neem’s gentle astringent qualities help reduce the appearance of pores and tighten the skin. This mask can be used not only on the face, but the neck, throat and any other areas that may need purifying. I recommend using weekly or as needed, or utilize as a spot treatment when challenges occur,” Autumn Blum, Organix-South founder and formulating chemist said.

Purifying Mask contains TheraNeem Naturals exclusive adaptogen blend, containing antioxidant-rich botanicals such as holy basil, ashwagndha and turmeric. In skin care, adaptogens help the skin respond to the effects of external stressors, keeping the skin looking healthy and vibrant, the manufacturer stated.

“In addition, this mask has been formulated with certified organic supercritical extracts of neem leaf and bark to provide the kind of strength that women expect from a mask treatment,” Autumn added.

Based in central Florida, Organix-South, a division of Nutraceutical Corp., offers a range of products including the brands TheraNeem Naturals and Naked Organix.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?