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Hellmann’s dives into the ketchup game

BY Gisselle Gaitan

Hellmann’s, a brand that is most notably known for its mayonnaise products, has expanded its portfolio by introducing its first-ever ketchup product.

Available at retailers nationwide, Hellmann’s Real Ketchup Sweetened only with Honey is created with six ingredients tomato puree, honey, white wine vinegar, spices onion powder and salt. The product has no artificial ingredients or preservatives and uses non-GMO sourced ingredients, the Englewood Cliffs, N.J.-based company said.

“Over time, food has continued to evolve and it’s time for ketchup to evolve too,” Russel Lilly, marketing director of Hellmann’s, said. “We saw this as an opportunity to elevate an American staple by stripping it down to only the most essential ingredients. We’re giving people a choice when it comes to feeding themselves and their families with a brand they know and trust.”

Hellmann’s Real Ketchup Sweetened only with Honey can be found in the condiment aisle in 14-oz., 20-oz. and 32-oz. bottles. More information and recipes can be found on the company’s website.

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Strongbow joins royal wedding hype, intros rosé apple

BY Gisselle Gaitan

Joining the growing excitement for the upcoming royal wedding of Prince Harry and Meghan Markle, Strongbow Hard Cider decided there’s no better way to celebrate than by releasing its new rosé apple cider with a limited-edition royal rosé teacup set.

The White Plains, N.Y.-based company’s new rosé apple is a semi-dry cider that gets its color from a touch of red-fleshed apples. It also contains 50% less sugar than other leading hard ciders, and contains a light, bubbly and fruity flavor, the company said.

“As England’s No.1 hard cider brand, we are thrilled to introduce a new way to drink rosé with rosé apple and a spirited take on tea time with our royal rosé teacup sets,” Jessica Robinson, vice president of portfolio brands, said. “Through the union of our British heritage and a modern twist on rosé, we are marrying two of America’s latest obsessions just in time for the fairytale royal wedding this spring.”

Strongbow’s hard ciders are made from apples and other natural flavors that are imported and produced from orchards in the U.K. and Belgium. The brand’s other flavors include gold apple, artisanal blend and cherry blossom.

Rosé apple is currently available for purchase nationwide, and the company will be looking to offer more than 1 million limited-editions mini-can trial packs at the suggested retail price of $1.50 each. More information can be found on Strongbow’s website, Instagram and Facebook pages.

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Perrier’s carbonated mineral water gets peachy

BY Gisselle Gaitan

Perrier added a new addition to its line of flavored carbonated mineral waters. The Stamford, Conn.-based company unveiled the new peach flavor, which is sugar-free and does not contain any calories or sweeteners.

“After introducing strawberry and watermelon flavors last year, we’re thrilled to continue to expand our flavor portfolio with the introduction of Perrier peach,” Grant McKenzie, VP and general manager of international brands, said. “Perrier is proud to be a leader in providing a full range of healthy hydration options that are a great source of refreshment throughout the day.”

The brand’s new peach offering is the latest addition to its broad range of carbonated mineral water offerings, that already includes the lime, strawberry, watermelon, l’orange and pink grapefruit flavors.

This latest launch is available in 8.45 fl.-oz. slim cans and 16.9 fl.-oz. PET bottles at select retailers nationwide. Fridge packs that include 10 cans will retail for $6.95.

Further information can be located on Perrier’s website.

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