BEAUTY CARE

Helen of Troy enters licensing agreement with office supplies co., drug maker

BY Alaric DeArment

EL PASO, Texas A company that designs, develops and markets brand-name personal care and household consumer products plans to license one of its brands to an office products company and a drug maker.

Helen of Troy announced Friday that its OXO brand had entered two licensing agreements with Staples and pharmaceutical company UCB. The 19-year-old brand makes consumer products based on Universal Design, and products resulting from the relationships with Staples and UCB will use OXO’s resources and design philosophy.

The office tool line, OXO Good Grips, will be available in all Staples stores and on www.staples.com beginning this month. The line includes items such as push pins, staplers and staple removers.

“With these partnerships, we were able to apply our design principles in a different setting,” OXO president Alex Lee said in a statement. “Both were collaborative processes from beginning to end and executed as if they were internal OXO projects.”

With UCB, OXO has developed a syringe and packaging components for the drug Cimzia (certolizumab pegol) designed to accommodate rheumatoid arthritis patients who self-administer their medicine. The Food and Drug Administration approved Cimzia as a treatment for rheumatoid arthritis earlier this week.

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Coppertone launches new sunscreen with antioxidants

BY Allison Cerra

KENILWORTH, N.J. In time for warmer weather, Schering-Plough, introduces Coppertone NutraShield with Dual Defense, a new line of sunscreens enriched with antioxidants to help promote natural skin repair by neutralizing harmful free radicals created by UV exposure.

Topical antioxidants can offer cosmetic skin-enhancing benefits when added to a broad spectrum sunscreen. A growing body of research reveals that daily sun exposure during everyday activities can contribute to skin damage that appears as fine lines and wrinkles as well as certain types of skin cancer. In response to these findings and consumer demand for multi-benefit skincare products, Coppertone developed its NutraShield line — an SPF 70+ Faces lotion as well as SPF 70+ and SPF 30 lotions for the body — in lightweight formulas perfect for daily use to help protect and nourish skin.

“Coppertone has a legacy of continuous innovation to meet the changing needs of consumers,” said Robert Bianchini, PhD, VP of R&D, global skincare at Schering-Plough Consumer HealthCare. “This year, we’re offering consumers powerful broad spectrum sunscreens that also contain what we’ve discovered to be effective blends of antioxidants to help neutralize free radicals in skin.”

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Two actresses join Banks as spokeswomen for L’Oreal Paris

BY Allison Cerra

NEW YORK L’Oreal Paris announced that it has tapped two new actresses to represent its brand.

Evangeline Lilly and Frieda Pinto, stars of “Lost” and Slumdog Millionaire, respectively, join fellow actress and spokeswoman Elizabeth Banks as world spokeswomen for L’Oreal Paris. Banks was recently introduced in the United States as a new L’Oreal Paris spokesperson in December 2008.

“I am proud that all these actresses are now our world spokespeople, alongside other L’Oreal Paris spokespeople including Penelope Cruz, Beyonce Knowles, Eva Longoria, Andie MacDowell, Aishwarya Rai and Kerry Washington,” said Vianney Derville, international general manager for L’Oreal Paris. “We are delighted to welcome them as representatives of L’Oreal Paris. We have been completely won over by their rising careers as actresses, together with their attachment to the values of humanity and diversity.”

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