Helen of Troy completes acquisition of Pert Plus, Sure
EL PASO, Texas Helen of Troy has closed its previously announced acquisition of the Pert Plus hair care and Sure antiperspirant and deodorant brands from Innovative Brands.
Pert Plus has a history as a leading brand in the $2 billion U.S. shampoo category through its development of the 2-in-1 shampoo and conditioner combination technology. Sure holds the position as a leading brand in the $1.7 billion U.S. antiperspirant and deodorant category.
“We expect to quickly integrate Pert Plus and Sure into our Idelle Labs division, which markets and manages our hair and skin care brands. We also expect the sales of the Pert Plus and Sure brands will be approximately $65 million on an annual basis, and the acquisitions will be accretive upon their integration,” stated Gerald Rubin, chairman, CEO and president of Helen of Troy.
P&G makes connection between consumers, green products with Future Friendly initiative
Procter & Gamble has expanded its Future Friendly program — a multibrand initiative aimed at helping shoppers save water, waste and energy at home — and is bringing the environmental responsibility and educational platform to the store level as it kicks off a full media platform in an effort to reach at least 50 million U.S. households by the end of the 2010. But what kind of research is behind the design and deployment of Future Friendly, and what does it mean for retailers?
To answer these questions and more, Ken Clark, editor-in-chief of Drug Store News’ sister publication, Home Channel News, talked with P&G executives Maurice Coffey and Duncan Love during their recent trip to New York City to discuss the initiative.
Future Friendly is an educational platform designed to help educate consumers on how to use leading P&G products, such as Tide, Pampers, PUR and Duracell, to achieve savings in water, waste and energy. For example, nearly 80% of the energy used in the typical load of laundry is in heating water at the consumer’s home. By washing in cold water with a detergent formula for that application, like Tide Coldwater, consumers can conserve energy and help reduce their utility bills. So now Tide Coldwater will carry a Future Friendly seal to indicate their energy-savings capabilities.
P&G now is deploying a full media platform and consumers will begin to see Future Friendly-labeled products on store shelves in early April. More than 15,000 retail locations will participate in the initial phase of the initiative.
Speed Stick seeks to protect clothes from stains
NEW YORK Colgate-Palmolive has introduced its new Speed Stick Stainguard and Lady Speed Stick Stainguard with Stain Defense technology to help fight yellow stains and residue on clothes.
“In a recent study, consumers said that yellow armpit stains continue to be an issue for them,” stated Philip Durocher, general manager of U.S. personal care for Colgate. “Our exciting new Stainguard line is specifically formulated to help with the yellow armpit staining issue that men and women face, and provides a unique way to address one of the largest unmet consumer needs in the category.”
The products are infused with patent-pending Stain Defense technology to help fight the appearance of yellow stains and white residue on clothes while providing 24-hour odor and wetness protection.
As part of the launch, Speed Stick has partnered with apparel brand Hanes. Special packs of Hanes Underwear T-shirts at selected retailers will, for a limited time, include a free trial of Speed Stick Stainguard.