HEALTH

Helen of Troy closes Kaz transaction

BY Michael Johnsen

EL PASO, Texas — Helen of Troy on Monday announced that it has completed its acquisition of humidifier manufacturer Kaz. Sales for the next 12 months, ending Dec. 31, 2011, are expected to exceed $400 million, the company announced.

Kaz markets products under a variety of brand names, including Vicks and Braun under license from Procter & Gamble and Honeywell under license from Honeywell. Kaz brands include Stinger, Softheat and Kaz. The company’s product portfolio includes vaporizers, humidifiers, thermometers, blood pressure monitors, hot/cold therapy, air purifiers, heaters, fans and dehumidifiers.

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Drug Store News story covered by the ‘Howard Stern Show’

BY Rob Eder

NEW YORK — It appears that even the “King of All Media” Howard Stern gets his news from Drug Store News. Traffic on the site spiked earlier this month when a DrugStoreNews.com story made it into Stern sidekick Robin Quivers’ daily news rundown and was linked to the Stern Web page under the “It’s Time for Robin’s News” section in the rundown for the satellite radio program’s Thursday, Dec. 16 show (“Use lanolin on your cracked nipples” at HowardStern.com/rundown.hs).

The article, “Study: Lansinoh HPA Lanolin may reduce nipple pain among breast-feeding mothers,” focused on a recent study that found that women who breast-feed experienced a significant reduction in nipple pain and higher healing rates of nipple trauma when they used a topical application of Lansinoh’s HPA Lanolin.

Thousands of Stern fans, in addition to regular DSN Group online users, logged on to DrugStoreNews.com in the week that followed to learn more about Lansinoh’s study. As of Wednesday Dec. 29, the story remained the No. 1 most-viewed story on DrugStoreNews.com.

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Trojan to unveil new products at Consumer Electronic Show

BY DSN STAFF

PRINCETON, N.J. — In an unconventional move for a maker of consumer healthcare products, Church & Dwight’s Trojan condom brand will be a first-time exhibitor at the 2011 International Consumer Electronic Show. The company plans to use the highly publicized event to unveil a host of new products, including a multitip personal massager and “the new thinnest latex condom in brand history,” according to the company.

Why would a condom maker attend CES? To “provide an inside look at what goes into [its] personal technology product innovations and how [it] plans to revolutionize the pleasure industry,” the company noted.

“This is about innovations and making quality, safe pleasure-enhancing products,” said Jim Daniels, Trojan VP marketing.

Daniels, along with chief scientist and condom developer Dr. Michael Harrison, will represent the brand at CES. "Innovation in this category is critical," Harrison said. "At the show you’ll see ultra-thin TVs; tiny, solid, state-hard drives; and thousands of other innovations designed to improve the consumer experience. It’s a show dedicated to inventiveness, and that’s exactly why we’re here. We’ll be announcing a collection of new products in early January that we believe are every bit as innovative as some of the bigger consumer electronics announcements — and certainly as important."

Trojan will exhibit as part of the Digital Health Showcase at CES, which will be held Jan. 6 to 9, 2011, at the Las Vegas Convention Center.

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