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Helen of Troy selling Healthy Directions division

BY DSN STAFF

Helen of Troy will be selling its direct-to-consumer nutritional supplements and health guidance segment Healthy Directions. The El Paso, Texas-based company will be divesting the division to privately held VMS company Direct Digital for roughly $46 million in cash and a supplemental payment with a target value of $25 million that will come on or before Aug. 1, 2019, Helen of Troy said.

Helen of Troy CEO Julien Mininberg said that the sale was aimed at focusing the company’s portfolio on its leadership brands — Braun, Honeywell, PUR, Vicks, OCO, Hydro Flask and Hot Tools — as part of its strategic transformation. He noted that the company would also be looking for future acquisition opportunities as part of the plan.

“The direct-to-consumer systems and fulfillment capability we have built for Healthy Directions will continue to be of value to Helen of Troy’s remaining portfolio,” Mininberg said. “This will allow us to continue building on the investments and know-how in direct-to-consumer online sales, and the fulfillment efficiencies we have gained in our distribution center.”

Helen of Troy will use the proceeds from the sale to pay down its debt, make acquisitions or repurchase shares, the company said.

“We are extremely pleased to add Healthy Directions to our health and wellness platform. Healthy Directions’ family of highly respected doctors and wellness experts will be a tremendous complement to our portfolio of nutritional brands,” Direct Digital co-founder and president Brandon Adcock said. “The Healthy Directions marketing platform will further strengthen Direct Digital’s omnichannel strategy by adding robust, authoritative content, as well as market leading direct mail capabilities. We believe this combination, together with our distinctive entrepreneurial culture, lean operating structure, and efficient business model, will enable Direct Digital to continue to bring innovative and category leading nutritional supplements to market.”

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Texas continues to hold top spot for flu activity

BY Gisselle Gaitan

The latest has been reported upon in Walgreens Flu Index. The weekly report which was developed to provide state and market-specific information regarding flu activity has all signs pointing to Texas once again.

For the second week in a row, The Flu Index is reporting that the Lone Star state is holding the top spot for flu activity for the week ending Dec. 16.

The Walgreens Flu Index is compiled using weekly retail prescription data for antiviral medications used to treat influenza across Walgreens and Duane Reade locations nationwide, including Walgreens locations in Puerto Rico. The data is analyzed at a state and geographic market levels to measure absolute impact and incremental change of antiviral medications on a per store average basis and does not include markets in which Walgreens has fewer than 10 retail locations.

For the week ending Dec.16, the top 10 designated market areas with flu activity were:

  1. Tyler-Longview (Lufkin & Nacogdoches), Texas
  2. Harlingen-Weslaco-Brownsville-McAllen, Texas
  3. Beaumont-Port Arthur, Texas
  4. Houston, Texas
  5. Corpus Christi, Texas
  6. Little Rock-Pine Bluff, Ark.
  7. Waco-Temple-Bryan, Texas
  8. Dallas-Ft. Worth, Texas
  9. El Paso, Texas (Las Cruces, N.M.)
  10. Ft. Smith-Fayetteville-Springdale-Rogers, Ark.

For the same time period, the top 10 DMAs with the greatest gains in flu activity were:

  1. Tyler-Longview (Lufkin & Nacogdoches), Texas
  2. Harlingen-Weslaco-Brownsville-McAllen, Texas
  3. Houston, Texas
  4. Corpus Christi, Texas
  5. Waco-Temple-Bryan, Texas
  6. Beaumont-Port Arthur, Texas
  7. Little Rock-Pine Bluff, Ark.
  8. Dallas-Ft. Worth, Texas
  9. San Antonio, Texas
  10. El Paso, Texas (Las Cruces, N.M.)

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HRG starts GoFundMe campaign to raise funds for Puerto Rico relief

BY Gisselle Gaitan

Hamacher Resource Group has announced the launch of their GoFundMe campaign, HRG Aid to Guayanilla, Puerto Rico. The Waukesha, Wis.-based company is looking to raise funds for their trip to Guayanilla, Puerto Rico to work alongside mayor Nelson Torres Yordán in rebuilding efforts.

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