Heinz launches mayonnaise, asks public to vote on Mayochup
April is shaping up as ground zero for the battle of the condiments. Heinz has unveiled two products following mayonnaise mainstay Hellmann’s launch of a ketchup product.
The Chicago-based company will be jumping into the mayo game by releasing Heinz Real Mayonnaise, which is made with such ingredients as 100% cage-free eggs. It also will come in a jar that the company said has been designed specifically to look like an egg in order to remind consumers of the cage-free eggs used in the product.
“At Heinz, we are always looking for opportunities to bring great tasting products to our consumers,” Nicole Kulwicki, director of marketing for Heinz, said. “Our new Heinz Real Mayonnaise recipe lives up to the same great taste and quality people have come to expect from the Heinz family of products, including ketchup, mustard and BBQ sauce.”
To introduce this launch, the company will be launching a new comprehensive marketing campaign across TV, digital, print, sampling and PR. The campaign will introduce consumers to cousin Mayo, a member of the Heinz family who has just opened up shop in Sandwich, USA.
Mayonnaise isn’t the only new product from the brand. The company also is asking for the American public’s help in deciding whether or not internationally available combination of mayo and ketchup that has been tentatively named Mayochup also will be hitting store shelves.
Until April 15, consumers can vote on the brand’s Twitter page. If the poll closes with 500K votes in favor of the pre-blend of mayonnaise and ketchup, the company will be bringing Mayochup to the United States. The product’s name also is in fierce debate on Twitter, so the company said it would be putting the final name up for a vote before the launch.
Heinz Real Mayonnaise is available at retailers nationwide in 13-oz. and 19-oz. squeeze bottles, as well as 15-oz. and 30-oz. jars that will begin retailing at $2.98 each.
Sour Patch Kids intros flavored ice pops
On the heels of partnering with Yoplait’s Go-Gurt, Sour Patch Kids has expanded into the freezer aisle with a new product that is first sour then sweet.
The Pennsauken, N.J.-based company unveiled the new Sour Patch Kids Flavored Ice Pops, which were created through a new license with Mondelēz International and contain a sweet frozen base along with a sour swirl.
“As a leader in the frozen novelty industry, we are thrilled to expand our partnership with Mondelēz International to bring the iconic Sour Patch Kids brand to frozen novelties,” Jerry Law, J&J Snack Foods senior vice president, said. “What makes this product shine is the sour swirl we infused into a sweet, frozen base, giving Sour Patch Kids candy fans the perfect ‘sour then sweet’ flavor profile.”
Inspired by flavors of the original candy, the flavored ice pops are available in blue raspberry, lemon, lime, orange and redberry flavors. Each variety pack will be sold in retail and club stores throughout the United States and Canada that will retail for $2.50 to $3.50 for a 12-pack and $5.99 to $7.99 for a 30-count club pack.
J.M. Smucker to acquire Ainsworth Pet Nutrition
Pet nutrition seems to be a niche many companies want to step into. J.M. Smucker has — a move that comes on the heels of General Mills’ plan to acquire Blue Buffalo pet products.
The transaction is valued at approximately $1.7 billion, after an estimated tax benefit of $200 million. Ainsworth Pet Nutriton is a producer, distributor and marketer of pet food and pet snacks, that include Rachael Ray’s Nutrish line.
“It has been an important goal of mine to help create pet food with the same care I use when creating my recipes, as well as a brand that has been able to donate over $27 million to help animals in need,” Ray said. “So I am pleased that J. M. Smucker is committed not only to maintaining the high quality of the Nutrish brand, but continuing the philanthropic efforts of the brand through donations to the Rachael Ray Foundation, which helps those animals that are less fortunate than our own.”
One of the benefits of the acquisition lies in the pet food and pet snacks becoming one of the largest center-of-the-store categories in the U.S. food and beverage marketing, generating over $30 billion in annual sales across all channels, the Orrville, Ohio.-based company said.
“Ainsworth Pet Nutrition is an excellent strategic fit for our company, as the Rachael Ray Nutrish brand adds another high-growth, on-trend brand to our pet food portfolio,” Mark Smucker, chief executive officer, said. “Their team has done a tremendous job growing this business, building Nutrish into one of the most recognizable premium pet food brands in the United States. We look forward to working with the talented Ainsworth team, as we know their passion for pets runs as deep as ours.”
Adding Nutrish to J.M. Smucker’s portfolio strengthens the company’s position in dog snacks and cat food, and contribute net sales of approximately $800 million in the first full year of the transaction’s closing, the company said.
“Smucker’s decision to acquire Ainsworth Pet Nutrition validates the power of the Ainsworth company mission,” Jeff Watters, president and CEO of Ainsworth, said. “At Ainsworth, our goal has been to improve the lives of pet families everywhere by making high-quality pet food accessible to all pet parents. This single-minded focus has resonated with consumers and will continue to resonate under Smucker leadership.”