‘Share a Coke’ makes a return
ATLANTA — Coca-Cola on Tuesday announced that it would be bringing back its “Share a Coke” campaign beginning this week, thanks to popular demand. Twenty-ounce bottles of Coca-Cola, Diet Coke and Coke Zero will feature 1,000 of the most popular names in the country — four times the number of names featured in last year's wildly successful campaign.
For those consumers that can’t find their name, the company will deliver “Share a Coke” to consumers across the country. Coca-Cola will roll out an e-commerce site where consumers can both personalize and purchase 8-oz. “Share a Coke” bottles.
“The return of ‘Share a Coke’ brings four times as many names, twice as many packaging options and countless more opportunities for people to connect over a Coke,” said Evan Holod, Coca-Cola brand director, Coca-Cola North America. “We took inspiration from our most loyal fans and created more opportunities for people to get involved, make ‘Share a Coke’ their own, and create new memories with an ice-cold, delicious Coca-Cola. Whether it’s celebrating a proposal, creating baby announcements or just enjoying time with a friend, Share a Coke can make those moments even more special.”
“Share a Coke” will also extend to the company’s freestyle fountain dispenser, which will give consumers a chance to try three limited-time mixes: “BFF,” “VIP” and “Legend.”
The company will support the return of “Share a Coke” through a robust advertising and marketing campaign, which includes television commercials, cinema ads, social and digital engagements as well as experiential engagements across the country. Consumers who share their experience using the hashtag #ShareaCoke may even see their stories and photos shared on Coca-Cola billboards in their area.
“We can’t wait to see how fans share their amazing stories again this year – in real life and through social media. People invited Coca-Cola into their lives and took ownership of the campaign as a way of self-expression,” said Jennifer Healan, group director, Integrated Marketing Content, Coca-Cola North America. “Coca-Cola brings people together all around the country, and we can’t wait to see how Americans share a Coke again this summer.”