Heinz ketchup announces winning user-made ad
PITTSBURGH Heinz has announced the winner of its “Top This” TV Challenge Take Two Web contest. A 25-year-old graduate student from Chicago, Matt Cozza, took home the $57,000 first prize for his 30-second spot featuring Heinz Ketchup and the tagline, “Now we eat.” The ad will air nationally this spring and run through the summer.
The “Top This” consumer-generated ad contest called for Heinz Ketchup fans to create ads showing the ketchup and telling why they like it. Visitors to the Heinz “Top This” Web site picked the winner from 10 semifinalists chosen by contest promoters.
In Cozza’s ad, diners grab Heinz Ketchup bottles off of carts in a restaurant and hold on for dear life. Cozza said he got the idea when he and some friends went out to eat one night and could not find any ketchup at their table.
A Heinz spokesperson said that the ads will appear on the Fine Living and Food networks, and also closed-circuit TV inside Six Flags amusement parks.
Kraft Foods announces expansion of production plant
DOVER, Del. Kraft Foods, the second largest food manufacturer in the world, announced Thursday it is adding 40 jobs and expanding production at its Dover manufacturing plant.
Kraft, the maker of Jell-o gelatins, Kraft Macaroni & Cheese and Maxwell House coffees, is directing about $40 million towards upgrading its Dover plant to up production of single-serving packets of its popular drink mixes, like Capri Sun, Crystal Light, Country Time, Kool-Aid and Tang.
The State of Delaware has awarded Kraft a $708,000 grant to help grow the 1-million square-foot plant and boost production.
The announcement for expansion comes at a turnaround from a couple of years ago when Kraft was closing manufacturing plants and cutting jobs. Nationwide, the U.S. has seen the loss of hundreds of manufacturing jobs in recent years.
The jobs that Kraft is adding will include operator and mechanic positions on the single-serve drink-mix production line. Kevin Ripley, the plant’s manager, said that the annual salaries of these jobs will be between $35,000 and $45,000. The Dover Kraft plant currently employs 520 people.
Candy maker announces Baskin-Robbins soft candies to be sold in theatres
MOORESVILLE, N.C. BestSweet confection maker has announced that a new line of Baskin-Robbins soft candy will soon be available in boxed form for the movies.
Brand manager, Mark A. Fields, said, “Given the buzz and success we received from the recently launched soft candy products, it was only fitting to also release it in the fun theater box format. We’ve witnessed fantastic growth of the theatre box packaging format across food, drug and mass channels, and with the recent product launch and changes we’ve been making to the line, the timing was perfect for those retailers looking to add unique theatre box items to their candy sets.”
The announcement to release the boxed soft candies was first made at the 2008 Winter Confectionery ECRM event, in Denver, C.O. during the week of Feb. 18 through 22.
The soft candies will be available in two flavors; mint chocolate chip and very berry strawberry ice cream flavors. The box comes in a 3.1 oz size and retails for $1.29. BestSweet says the boxed soft candies will be available in theatres May 2008.