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Heineken asks Millennials to #LiveTheirMusic

BY Gina Acosta

 

Heineken has rolled out a new digital campaign that aims to bring together fans from the brand's 1,000 global music events and includes TV ads, new packaging designs and other efforts. According to Marketing Magazine, the brand is targeting music fans and Millennials with its #LiveYourMusic campaign. (Marketing Magazine)

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M&M’s unveils new X-Men campaign, merchandise

BY Gina Acosta

HACKETTSTOWN, N.J. — Mars Chocolate North America is leveraging the popularity of its venerable M&M's brand by launching a new campaign tied to the new "X-Men: Apocalypse" movie, which premieres May 27.

M&M's is introducing X-Men-themed merchandise bottles featuring eight X-Men M&M's character images. The new bottles will be available this month at Walmart, Kroger, CVS and other retailers across the United States.

"M&M's has been enhancing the experience of moviegoers for 75 years and we are really excited at the opportunity to shift from movie seats to movie scenes to help promote the upcoming feature film," said Tanya Berman, director, M&M's Brand. "X-Men is one of the most popular franchises in movie history and together we hope to make the experience even more fun for movie lovers."

The brand is also launching a new commercial, "Rainy Day," which airs on TV and online. Red and Yellow find themselves at the mercy of two X-Men who have a shared weakness: candy-coated chocolate. Proving that even the most powerful superheroes on the planet can't resist M.

Additionally, a full-page print ad features the common struggle felt between both the M&M's and X-Men characters, which aims to generate excitement for the upcoming movie release.

 

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Dasani unveils new sparkling water flavors

BY Gina Acosta

ATLANTA — The Coca-Cola Company is leveraging the increasing popularity of sparkling water by expanding its Dasani Sparkling line.

Beginning in May, the lineup of Dasani Sparkling flavors – lime, berry, black cherry and lemon – will be joined by two new varieties: raspberry lemonade and tropical pineapple. The new flavor launch coincides with the introduction of DASANI Sparkling’s “Break for Bubbles” national marketing campaign, which encourages people to take a break from everyday stress with their favorite sparkling water.

“We know people are increasingly looking for ways to stay hydrated and refreshed throughout the day with a little more flavor and fun – whether they’re at home or out and about,” said David Preston, group director, Dasani, Coca-Cola North America. “We’re innovating on Dasani Sparkling, offering more options, more flavors and more packages, which means we continue to offer a range of products that give people what they’re looking for.”

All six flavors will be available for purchase nationwide in 8-packs of 12-ounce sleek cans, featuring a more slender profile and refreshed graphics. Dasani Sparkling is also now available in a resealable 20-ounce bottle in lime and berry flavors, catering to people who want the convenience of a resealable bottle for an on-the-go lifestyle. 

New 20-ounce bottles are available now in stores nationwide, and 12-ounce 8-pack sleek cans will be on store shelves at major retailers across the country beginning in May.

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