HEB reorganizes management, names Loeffler company president
SAN ANTONIO, Texas HEB has promoted Bob Loeffler to lead as president, the company announced this week.
Loeffler has served HEB as chief operating officer since early 2003.
Other resulting shifts in HEB management include Craig Boyan following Loeffler in the position of chief operating officer and Martin Otto moving to the position of chief financial officer and executive vice president of merchandising and procurement.
HEB chairman and chief executive officer Charles Butt said that all three men have made important contributions to HEB’s management. He told the press that “their strategic thinking skills, experience and strong commitment to community will ensure that we continue to exceed the expectations of our customers.”
HEB operates grocery stores in communities through Texas and in Mexico.
Kellogg’s adds information to packaging to help diabetics make healthy food choices
BATTLE CREEK, Mich. Kellogg Company announced last month a merchandising initiative to make it easier for diabetic consumers to choose foods that fit within their diets—a Diabetes-Friendly Seal that will be featured across several of Kellogg’s breakfast cereals.
Beginning in November, the new seal will be featured on the side panel of Kellogg’s ready-to-eat cereals that meet specified criteria and will help people with diabetes manage their diets. The nutrition criteria, based on those of third-party, science-based organizations, require that each serving of a ready-to-eat cereal include:
• Less than or equal to 30 grams carbohydrates;
• Less than or equal to 9 grams sugar;
• Less than or equal to 3 grams fat; and
• Less than or equal to 1 grams saturated fat and 0 grams trans fat per serving based on a 2,000 calorie per day diet.
“A recent Kellogg study found that about half of people with diabetes believed they should consume no more than 14 grams of carbohydrates and zero grams of sugar per serving,” stated Jennifer Garrett, director, Kellogg U.S. Nutrition Marketing. “But according to leading diabetes organizations’ guidelines for a healthy diet, meals with 45-60 grams of carbs can be a healthy part of their diets, so people with diabetes can enjoy foods like Kellogg cereals that meet our diabetes-friendly criteria.”
Dr. Fresh Inc. acquires Ascendia Group’s Binaca, Tek and Dentax brands
BUENA PARK, Calif. Dr. Fresh Inc., major manufacturer and distributor of oral and personal care products announced its Oct. 14 acquisition of Binaca, Tek and Dentax brands from Ascenda Group. The company will begin marketing and distributing all Binaca and Tek products immediately, as well as begin creating new plans for the Dentax brand.
Binaca, Tek and Dentax brands are all known for their mouthwash, breath sprays and oral care products. Their lines will add to an already strong group of Dr. Fresh products, including their No.1-selling kids? toothbrush.
“Binaca has long been the standard in the breath care category, enjoying a high degree of recognition and a loyal consumer following. We are thrilled to be able to count it among our brands,” said Daniel Enreiquez, vice president of sales and marketing for Dr. Fresh Inc. “Binaca will accelerate our expansion into the breath care segment on the heels of our recent launch of Dentyne breath sprays, while also providing exceptional value both to consumers and to retailers. The Tek brand will diversify our offerings and increase our market share in the institutional arena.”