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HEB opens first ‘green’ store in Houston market

BY Jenna Duncan

HOUSTON Grocery chain HEB has announced the opening of a new “green” store in the Houston area.

Ground was broken at the HEB Bunker Hill stores at Interstate 10 and Bunker Hill, in the Houston market, on Friday. The company has said that this new location is HEB’s first LEED-certified storefront in the area. The building was crafted using recycled materials and all appliances and hardware installed meet strict energy efficiency standards. Items such as LED light bulbs were used in place of traditional bulbs in places like food freezers. The freezers are also set with devices that trigger the light bulbs only when a customer opens the door.

HEB said that the store was also designed to use 25 percent the amount of water used to run the average HEB store.

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Shamrock Farms launches new product line nationally

BY Melissa Valliant

PHOENIX Arizona-based dairy brand Shamrock Farms is releasing a new single-serve “mmmmilk” line throughout select national markets in October. The company’s popularity has been on the rise recently due to its role as the official milk of SUBWAY restaurants, and its various flavored lines have been increasingly appearing in vending machines all over the country.

Shamrock Farms currently produces portable, 12-ounce containers of whole white, whole chocolate and 2 percent reduced fat white, chocolate, strawberry and vanilla. On-the-go Shamrock Farms milk will be available through Kroger and Marsh in Charleston, W.V.; Raleigh-Durham, N.C.; and Roanoke and Richmond, Va.

“We have a strong brand with on-the-go functionality, compelling graphics, and even a sassy spokescow, Roxie,”” said Sandy Kelly, direcot rof marketing for Shamrock Farms Dairy Division. “This product delivers fun flavors and the great taste kids love without compromising the nutrition parents demand. Our single serve milk line has proven to be a real stand-out in the dairy case.”

The company plans on utilizing print, radio and in-store POS advertising to gain national interest in the new line, sampling the product at high-traffic locations and promoting it through sponsored sporting events.

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Diamond Foods acquires Pop Secret, makes plans for marketing

BY Melissa Valliant

SAN FRANCISCO Diamond Foods, marketer of Emerald brand snack nuts, is popping into the microwavable popcorn segment with its recent $190 million acquisition of Pop Secret, currently the No.2 microwavable popcorn brand.

Emerald brand snack nuts transformed the snack nut category in 2004 with resealable lids, different packaging, new flavors and heavy ad spending. Diamond Foods has the opportunity to do the same with Pop Secret. Diamond Foods chief executive Michael Mendes plans on catering the new advertising campaign to younger consumers through different flavors and packaging, and, according to Investor’s Business Daily, a series of national TV ads will be aired soon. The company intends to spend between $26 million and $29 million on advertising this year and expects to gain $85 million to $90 million in annual sales with the addition of Pop Secret.

“The microwave popcorn market has been pretty stagnant over the past few years, with little money spent on marketing,” analyst Mark Argento of Craig-Hallum Capital Group said. “There’s a big opportunity to re-grow the category with some marketing dollars and product improvement.”

Diamond Foods’ microwavable popcorn possesses high selling potential because of its location in the snack aisle, often adjacent to the snack nuts, and because retail buyers often have control over the purchasing of both snack nuts and popcorn. Both products also have a long shelf life and do not require refrigeration.

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