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Healthy intros influence eating habits

BY Richard Monks

While public health officials and the media continue to trumpet how many Americans’ eating habits can adversely affect their health, consumers do not yet seem ready to swear off traditional snack foods in favor of more healthy options.

(For the full report, including charts, click here.)

According to recent IRI data, sales of nutrition bars and other healthy alternatives are showing mixed results.

These trends seemingly go against consumers’ perceptions of themselves. A recent report from the market research firm Packaged Facts noted that since 2004, the number of consumers who say they are healthy snackers has grown from 29 million to 41 million, or from 14% to 18% of the population.

Retailers say that the numbers do not tell the whole story. As more drug stores across the country put added emphasis on their ability to deliver health-and-wellness products, many are expanding their mix, adding such items as fresh fruits and vegetables.

Suppliers also are expanding the definition of snack food, offering more vegetable-based products, a wider range of nutrition bars and healthier versions of category staples, such as low-fat popcorn.

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Arm & Hammer turns Radiant

BY Antoinette Alexander

Arm & Hammer’s Advance White toothpaste experienced double-digit gains during the 52 weeks ended June 15, according to IRI, and now the brand is looking to further grow sales with its Truly Radiant collection.

(For the full report, including charts, click here.)

Comprised of the Truly Radiant toothpaste and Spinbrush Truly Radiant battery-powered toothbrushes, the launch marks Church & Dwight’s first Arm & Hammer oral care platform.

To help promote the new Truly Radiant line, the brand has enlisted actress Alison Sweeney to be the face of the brand.

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Crest triples whitening power

BY Antoinette Alexander

Earlier this year, Procter & Gamble expanded its 3D White offerings with the new Crest 3D White Brilliance toothpaste and Crest 3D White Brilliance Boost.

(For the full report, including charts, click here.)

Designed to be used in conjunction with the Brilliance toothpaste, the Brilliance Boost contains three times the amount of stain-lifting ingredient compared with Crest 3D White toothpastes. Earlier this month, P&G reported that its Crest 3D White regimen grew market share for 17 consecutive quarters, expanded worldwide and has become a $1 billion business.

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