HEALTH

Healthy Advice Networks: ‘Better educated consumers … take care of their health’

BY Michael Johnsen

CINCINNATI According to a survey conducted by Pulse Health & Wellness Initiatives, manufacturers are not sufficiently communicating the health benefits of their brands to meet the needs of healthcare professionals.

 

As many as 60% stated that companies do not provide enough information about their products for consumers to make healthy purchase decisions, the survey noted. This notion prompted Healthy Advice Networks to interview doctors on the matter. All of the interviewees agreed that healthier lifestyles result in healthier patients and the more information and resources they have from manufacturers, the more value it is to them and their patients.

 

 

“Better educated consumers are more likely to take care of their health and change behaviors,” stated Deborah Schnell, president of sales and strategic planning at Healthy Advice Networks. "When manufacturers with healthcare claims provide physicians with information they can use in their practice treating patients, everyone wins,” she said. “A doctor’s endorsement can go a long way to help ensure these brands become part of a consumer’s overall healthy lifestyle."

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
HEALTH

Hayes’ role expands at Bayer HealthCare’s consumer care division

BY Michael Johnsen

MORRISTOWN, N.J. Timothy Hayes, currently SVP and region head for Bayer HealthCare’s consumer care division in North America, also will lead the business unit’s global business development function effective July 1, the company announced Monday.

In addition to his role leading Bayer HealthCare’s over-the-counter drug business in the United States, Canada and Puerto Rico, Hayes will now also oversee new business development for Consumer Care’s global brand portfolio and markets — identifying and analyzing new and emerging opportunities and developing short- and long-term strategic plans for business growth. This includes but is not limited to, acquisitions, in-licensing and Rx-to-OTC switches to drive continued, leading growth for this important division of Bayer HealthCare’s diversified business.

“[Hayes’] demonstrated leadership of the North American business over several years includes many successfully executed market growth strategies,” stated consumer care president Gary Balkema. “In his new role, [Hayes’] experience will be invaluable as he leads business development globally for consumer care.”

Hayes’ career has spanned nearly 30 years in the consumer products industry. He joined Bayer consumer care in 1992 and has held positions of increasing responsibility in trade marketing, sales and strategic business management. Prior to his current position, he served as SVP consumer care U.S.A.

Hayes has also been active through the OTC manufacturer’s association the Consumer Healthcare Products Association. He served as vice-chair for CHPA from 2002-2003, chair-elect from 2003-2004 and chairman from 2004-2006. Additionally, he has been a member of CHPA’s board and executive committee since 2000.

Hayes similarly is an active member of the board of directors for the Healthcare Business Women’s Association. And he previously served as vice chairman of the American Foundation for Pharmaceutical Education until February 2010. In addition, his history of service includes terms on the National Association of Chain Drugstores Advisory Board and chairmanship of the American Heart Association Morris County Heart Walk.

Hayes received his B.A. degree in business and marketing from Furman University, Greenville, S.C., in 1980. Hayes is a father of three and now resides in Chester, N.J., with his wife, Susan, and youngest son.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
HEALTH

Bedbugs bite, plague certain major cities

BY Michael Johnsen

LANGHORNE, Pa. Insight Pharmaceuticals on Tuesday released its first annual list of the top bedbug-infested cities in North America.

 

Cities on this year’s list include: Chicago; Columbus, Ohio; Denver; Durham, N.C.; New York; Manchester, N.H.; Toronto; San Francisco; and Vancouver, British Columbia.

 

 

Even though many of these cities have put programs in place to combat bedbug infestations, the problem continues to plague communities across the nation, Insight stated. This summer, travelers need to be aware of these risks so they can avoid bringing bedbugs back to their home.

 

 

In addition to driving awareness around bedbugs Insight Pharmaceuticals is offering a $3-off coupon at KillBedbugsPronto.com.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?