HEALTH

Healthy Advice Networks: ‘Better educated consumers … take care of their health’

BY Michael Johnsen

CINCINNATI According to a survey conducted by Pulse Health & Wellness Initiatives, manufacturers are not sufficiently communicating the health benefits of their brands to meet the needs of healthcare professionals.

 

As many as 60% stated that companies do not provide enough information about their products for consumers to make healthy purchase decisions, the survey noted. This notion prompted Healthy Advice Networks to interview doctors on the matter. All of the interviewees agreed that healthier lifestyles result in healthier patients and the more information and resources they have from manufacturers, the more value it is to them and their patients.

 

 

“Better educated consumers are more likely to take care of their health and change behaviors,” stated Deborah Schnell, president of sales and strategic planning at Healthy Advice Networks. "When manufacturers with healthcare claims provide physicians with information they can use in their practice treating patients, everyone wins,” she said. “A doctor’s endorsement can go a long way to help ensure these brands become part of a consumer’s overall healthy lifestyle."

 

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Hayes’ role expands at Bayer HealthCare’s consumer care division

BY Michael Johnsen

MORRISTOWN, N.J. Timothy Hayes, currently SVP and region head for Bayer HealthCare’s consumer care division in North America, also will lead the business unit’s global business development function effective July 1, the company announced Monday.

In addition to his role leading Bayer HealthCare’s over-the-counter drug business in the United States, Canada and Puerto Rico, Hayes will now also oversee new business development for Consumer Care’s global brand portfolio and markets — identifying and analyzing new and emerging opportunities and developing short- and long-term strategic plans for business growth. This includes but is not limited to, acquisitions, in-licensing and Rx-to-OTC switches to drive continued, leading growth for this important division of Bayer HealthCare’s diversified business.

“[Hayes’] demonstrated leadership of the North American business over several years includes many successfully executed market growth strategies,” stated consumer care president Gary Balkema. “In his new role, [Hayes’] experience will be invaluable as he leads business development globally for consumer care.”

Hayes’ career has spanned nearly 30 years in the consumer products industry. He joined Bayer consumer care in 1992 and has held positions of increasing responsibility in trade marketing, sales and strategic business management. Prior to his current position, he served as SVP consumer care U.S.A.

Hayes has also been active through the OTC manufacturer’s association the Consumer Healthcare Products Association. He served as vice-chair for CHPA from 2002-2003, chair-elect from 2003-2004 and chairman from 2004-2006. Additionally, he has been a member of CHPA’s board and executive committee since 2000.

Hayes similarly is an active member of the board of directors for the Healthcare Business Women’s Association. And he previously served as vice chairman of the American Foundation for Pharmaceutical Education until February 2010. In addition, his history of service includes terms on the National Association of Chain Drugstores Advisory Board and chairmanship of the American Heart Association Morris County Heart Walk.

Hayes received his B.A. degree in business and marketing from Furman University, Greenville, S.C., in 1980. Hayes is a father of three and now resides in Chester, N.J., with his wife, Susan, and youngest son.

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MediPendant to be sold at Albertsons

BY Michael Johnsen

PLYMOUTH MEETING, Pa. Medical Alarm Concepts has gained distribution of its MediPendant through Albertsons, the company announced Tuesday.

The MediPendant is a fully-monitored medical alarm system that allows users to speak and listen directly through the pendant.

“We are very pleased to be able to announce that Albertsons will now be offering our next generation personal emergency response system throughout their stores,” stated Medical Alarm Concepts CEO Howard Teicher. “Albertsons currently has over 250 pharmacy based stores and we believe our presence there will add tremendous value to our operations,” he said. “We expect this partnership will open up for additional distribution agreements with leading retail chains. Our technology of being able to have two-way call through the pendant with a range of 600 feet, versus being dependent on the competition’s base-unit inside, is receiving a lot of interest.”

Under the terms of the distribution agreement signed in March of this year, the company’s MediPendant alarm device will be offered by Albertsons in various locations throughout its grocery chain stores, including, but not limited to, the pharmacy section.  The particular offering will also include one free month of monitoring services, and an associated “lock box” device that enables the EMT-certified operator to provide the access code to the ambulance personnel prior to arriving at the home. A lock box enables the ambulance personnel to avoid having to break into the home or waste time finding a source of entry.

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