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HealthiNation to offer video catalog on Verizon Hub

BY Alaric DeArment

NEW YORK HealthiNation, a company that makes health and wellness videos, announced that it will offer its catalog on Verizon Hub.

HealthiNation said Verizon Hub provides users with a touch screen with on-demand access to services and information over a broadband connection.

“We are thrilled to have HealthiNation’s consumer-friendly health videos delivered to the home through the Verizon Hub,” HealthiNation president and CEO Raj Amin stated. “The home phone can now be an outlet for high-quality health information in kitchens across America.”

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Kleenex with Lotion sampling campaign extended

BY Michael Johnsen

DALLAS Kimberly-Clark earlier this month extended its Kleenex with Lotion sampling campaign through March 22 to malls in 10 cities.

The campaign initially kicked off in September 2008, representing the company’s largest consumer sampling effort in the history of the Kleenex brand to support the roll out of its next-generation Kleenex with Lotion, a facial tissue that offers improvement in softness and strength and that is more soothing to consumers than other tissue offerings, the company stated.

Beginning in January, as part of the next phase of the consumer sampling program, the Kleenex brand will launch an experiential marketing initiative – the Kleenex Lotion Feelspace, in regional shopping mall centers.

Each weekend, the Kleenex with Lotion Feelspace environment will extend through a different retail center from floor to ceiling, in three different ways:

? The Anchor Experience – a 20 foot by 20 foot environment where consumers are encouraged to wander in and touch and feel different soft surfaces, which will include a 42-inch digital touch screen interaction;?  Satellite Experiences – a 2 foot by 2 foot manned station with product placed in highly visible/trafficked areas where consumers will be encouraged to touch and feel the soothing difference in the Kleenex with Lotion product and talk to Kleenex representatives; and? Ambient/In-life Media Experiences – window clings and floor graphics in malls to direct consumers to the Feelspace booth, as well as branded iPhone applications available on Apple iTunes Store as a free download to extend the experience.

Three staffers will tour with the exhibits and 12 will be hired on a market-by-market basis to man the exhibits. Kleenex Facial Tissue with Lotion was first introduced this fall in late September.

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Weis Markets names CEO Hepfinger to board

BY Michael Johnsen

SUNBURY, Pa. Weis Markets on Thursday named David Hepfinger, Weis president and CEO, to the company’s board. He replaces recently retired Norman Rich, who was Weis CEO prior to Hepfinger, on the board.

Hepfinger was appointed to the board during a regularly scheduled board meeting held in Sunbury earlier this week. He joined the company as president and COO last March and replaced Rich as CEO on Jan. 1, 2009.

Weis Markets is a Mid-Atlantic food retailer operating 154 stores in five states, including Pennsylvania, Maryland, New Jersey, New York and West Virginia.

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