PHARMACY

Healthcare providers in Asia acknowledge complexity of managing Type 2 diabetes

BY Alaric DeArment

INDIANAPOLIS — Many physicians in Asia say more information on managing Type 2 diabetes is needed, according to a new poll.

The poll, conducted by Boehringer Ingelheim and Eli Lilly, included 800 doctors from Japan, China, India and South Korea, finding that 79% say the complexity of managing the disease is underestimated. Still, high-qualty, structured patient education can help improve health outcomes for patients with the disease, and 90% said patients and healthcare providers alike would benefit from additional medical information and patient support materials. Additionally, given diabetes patients’ higher risk of cardiovascular disease, 94% of physicians said management of cardiovascular risk influenced their decisions when prescribing oral diabetes drugs.

"More than 60% of the world’s diabetes population lives in Asia, and physicians treating Type 2 diabetes in this region acknowledge that this is a complex condition," Boehringer Ingelheim corporate SVP medicine Klaus Dugi said. "Despite the numerous challenges Type 2 diabetes can present in the face of rising prevalence, results from this survey show that healthcare professionals in Asia are evaluating the full spectrum of available treatments, dosing regimens, risk factors and co-morbidities to achieve the best possible health outcomes for their patients."

 

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McKesson’s Health Mart launches Local Marketing Support program

BY Michael Johnsen

SAN FRANCISCO — McKesson’s Health Mart on Wednesday announced the launch of its new Local Marketing Support program, designed to make it easier for Health Mart owners to grow their business by attracting new patients and driving revenue. The Local Marketing Support program provides matching funds and comprehensive marketing tools and campaigns, letting Health Mart owners increase awareness of their stores and community care offerings.   

“Health Mart pharmacies excel at local, personalized service; however, many owners don’t have the time, resources or experience to effectively communicate their offerings and unique strengths," stated Steve Courtman, Health Mart president. "Defining their presence in the marketplace demands a balanced marketing effort that successfully blends Health Mart’s advantages as a national pharmacy network with the individual store’s specific services,” he said. “The Local Marketing Support initiative provides Health Mart pharmacies with the right tools and resources to make their voices heard and share the important value they provide in their community.” 

The Local Marketing Support program includes the Marketing Hub, which provides owners the option of selecting individual tactics or pre-packaged integrated campaigns from a catalog of more than 100 traditional, digital and social media marketing tools. The new and updated marketing tools include in-store promotional materials, email templates, social media content and automated post management, TV and radio production and placement, community outreach and public relations. 

A new social media solution helps owners enhance their online presence by providing automated content for a pharmacy’s Facebook page. More than 600 messages — text, images and video — are available to help owners keep their pages fresh and engaging year round, offering general tips on healthy lifestyles and such seasonal issues as cough-cold, for example. Offered as a subscription model, each pharmacy can choose to have posts automatically published on the store’s behalf or select items to post manually.

Owners will be able to use flexible matching funds from Health Mart to offset the cost of creating and executing a variety of tactics or campaigns on the Marketing Hub.  

Health Mart marketing coordinators will be available by phone, email or live chat to help owners utilize the Marketing Hub resources effectively and support the execution of campaigns. 

Health Mart also recently launched the Your Pharmacy Online mobile application, the newest component of McKesson’s Your Pharmacy Online consumer-facing pharmacy website. The mobile app provides Health Mart patients with convenient, on-the-go prescription management options, including submitting refill requests, receiving refill reminders or receive a notification when a prescription is ready for pick-up.

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Analysis by app maker MediSafe ranks 10 cities, six age brackets by medication nonadherence

BY Alaric DeArment

HAIFA, Israel — Patients ages 20 years to 29 years and those in Fort Lauderdale, Fla., have the worst medication adherence in the country, according to an analysis by a company that markets an app for improving adherence.

MediSafe, based in Haifa, Israel, conducted an internal study of 1.7 million users of medication across the country, ranking 10 cities and six age brackets according to how nonadherent they were to their medication therapies. MediSafe’s app is designed to prevent emergencies resulting from over- and under-dosing medications. According to a widely cited study by the New England Healthcare Institute, medication nonadherence costs the country an estimated $290 billion per year in added medical spending.

"We chose to analyze our data and reveal these findings in order to help raise awareness of non-adherence issues and encourage people to better manage their medication compliance," MediSafe CEO Omri Shor said. "These results are a wake-up call. Mobile pillbox technologies like Medisafe are free and easy to use, eliminating the excuse of forgetfulness when it comes to adherence. Nonadherence is a costly issue, but more importantly, it’s affecting health outcomes, and [is] sometimes the cause behind fatalities."

After Fort Lauderdale, Brooklyn, N.Y., came in second for poor adherence, followed by Baltimore, Phoenix, Philadelphia, Houston, Dallas, San Antonio, Washington and Atlanta. Among age groups, adherence rates mostly improved with older brackets, though patients ages 60 years to 69 years had the third-worst adherence, followed by those ages 40 years to 49 years.

 

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