BEAUTY CARE

Healthcare, home segments drive Q4 growth for Helen of Troy

BY Ryan Chavis

EL PASO, Texas — Helen of Troy on Tuesday released results for the 3- and 12-month periods ending Feb. 28, 2015. According to CEO Julien Mininberg, the company enjoyed a “strong” fourth quarter, which saw revenue increase by 21% or $65.2 million. 
 
Net sales for the company’s core businesses increased by nearly 9%. The healthcare/home environment segment rose by 16.6%, which the company attributes to new product launches and a strong cough-flu season. Personal care dipped by 3.7%, compared to an almost 13% declined for the first half of fiscal 2015. 
 
“Our Nutritional Supplements segment, acquired in June 2014, grew in line with expectations. Our Personal Care business slowed its decline in the fourth quarter as we make progress toward stabilizing that segment,” Mininberg said. 
 
“Stepping back to assess the transformational changes we embarked upon at the start of fiscal year 2015, we have made significant progress toward our stated goals of improving organic growth, improving our organization and culture, and optimizing our capital structure. Marketing investments behind new products and other demand creation initiatives helped drive fiscal year 2015 core business growth of 2.1%, despite currency headwinds,” Mininberg added. “These investments helped grow our market shares in several core categories, and strengthened our pipeline. We began upgrading and globalizing our shared services capability and are seeing gains in both efficiency and collaboration.”
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BEAUTY CARE

New white paper sheds light on reaching the senior consumer

BY Ryan Chavis

LONDON — Euromonitor International, a market research company, on Tuesday released a white paper outlining challenges as well as opportunities in reaching the senior consumer. 
 
According to the company, the senior market segment is especially lucrative: The population over the age of 60 years totaled 912 million in 2014 — representing 12.6% of the global population. By the time 2030 rolls around, this market segment will account for 18% — or 1.5 billion — globally. 
 
The white paper also yielded the following key findings:
 
  • E-health, home assistance and elderly-friendly services will be driving forces behind technology developments in the senior market. Health will be the most dynamic category through 2030, according to research;
  • Effectiveness and natural features will remain key in marketing beauty products to seniors;
  • A desire for luxury goods, with an eye on heritage and craftsmanship, is popular among senior consumers;
  • The older population will have a negative impact on sales volume in the apparel market; and
  • Presbyopia, which occurs naturally as a person ages, will be a market driver in eyewear. 
 
To download the complete white paper, click here
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MopTop debuts retail line

BY Ryan Chavis

SOUTHLAKE, Texas — Haircare line MopTop on Tuesday introduced its line of products at major retailers, including Target, Whole Foods and H-E-B. 
 
The MopTop portfolio of products includes: Clarifying Rescue Treatment, Gentle Shampoo, Co-Wash Cleansing Conditioner, Daily Conditioner, Light Conditioner, Leave-In Conditioner, Medium Hold Gel and Curly Hair Custard, and the tear-free FuzzyDuck line for children. According to the company, MopTop boasts all-natural ingredients such as aloe, sea botanicals and honey. The line also contains no sulfates, silicones, dyes, phthalates or parabens. 
 
"Our new MopTop line was created for the customer who wants hair care products that cost a bit less, but are still made with natural ingredients," said company founder Kelly Foreman. "We started MopTop to change the world – one frizzy head at a time – and our retail line will help more people embrace their natural beauty and enjoy their hair again."
 
MopTop’s products, produced in Texas, have garnered attention from such media outlets as Good Morning America, Cosmo Girl and InStyle. According to the company, the retail line can be used by all hair types and textures, from fine straight hair to curls. 
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