Health Mart Momentum
Since the relaunch of the Health Mart franchise in 2005, Health Mart’s road to success has shifted into high gear. Today, Health Mart continues to serve as a key to better pharmacy health with its enhanced suite of tools, resources and solutions to ensure that its members can continue to compete and thrive in the ever-evolving landscape of retail pharmacy. To learn more, watch the video below.
Path to Purchase Institute 2013 Shopper Marketing Expo Preview – Part 2
“If your brand was delisted tomorrow, would anybody care?”
That’s the cold, hard question retailers and manufacturers need to confront. That was a key message Shannon Curtin, Walgreens group VP beauty, personal care and seasonal, had for attendees of a special one-day summit co-hosted by The Drug Store News Group and the Mack Elevation Forum in August called “Seven Ideas to Create the Future.” In the first part of this DSN Executive Viewpoints video series, Curtin discusses the art of “co-creation innovation,” the key obstacles that stand in the way of true collaboration between manufacturer and retailer partners, and the critical rules of engagement to drive mutual success.
Also see the videos below for important announcements from our sponsors Beiersdorf and Pacific World.
Path to Purchase Institute 2013 Shopper Marketing Expo Preview – Part 1
With the Shopper Marketing Expo quickly approaching, taking place Oct. 8 to 10 in Chicago, the Path to Purchase Institute is offering a preview of some key educational seminars for attendees.
Christopher Brace, founder, Shopper Intelligence, provides a preview of his upcoming symposium, “Consumer and Shopper Insights: The Foundation for Integrating Consumer, Shopper and Trade Planning,” at the Shopper Marketing Expo, Oct. 8-10 in Chicago. Brace will focus on bringing specificity to the discussion of insights so that attendees can use them to create a seamless brand experience.
Diane Oshin, Group Publisher, Time Inc., previews her upcoming Shopper Marketing Expo seminar “Understanding Smart Shoppers: Consumer Segments You Can’t Afford to Ignore” on on Wednesday, Oct. 9th, where she will share ground-breaking research on what motivates today’s “smart shopper.”
To register, visit ShopperMarketExpo.com.