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Health Mart launches series of new marketing tools enabling members to help Medicare Part D patients choose plans

BY Michael Johnsen

SAN FRANCISCO — Health Mart, an independent pharmacy franchise with more than 3,400 locally owned community pharmacies across all 50 states, this week launched a series of new marketing tools to enable members to assist Medicare beneficiaries in choosing coverage plans that are right for them. With open enrollment here, Health Mart is offering its members resources to help patients choose the best, most cost-effective Medicare Part D plan with the use of personalized consultations. 

Available through Health Mart’s comprehensive Marketing Hub, the program includes extra funding for Medicare Part D promotional tools. It also includes discounted pricing on the iMedicare plan comparison tool, an iPad app or online tool that can help compare patients’ monthly costs, coverage gaps, health benefits and enrollment options.
 
“Using the program helps me know more about my preferred plans and what’s most cost-effective for my customer’s so that I can better answer their questions,” stated Bart Caldieraro, Watson Drug, Ill., a Health Mart customer. “While it might cost a little more in time, the iMedicare program helps me bring in patients and prescriptions into my store.”
 
To help Health Mart promote their pharmacy their way, pharmacies have access to matching funds for local marketing activities that give owners the flexibility to promote their specific service offerings and distinct strengths, attract new patients, and reinforce their value to existing patients. Using Health Mart’s Marketing Hub website, owners can access time-saving integrated campaigns or select from a catalog of more than 200 traditional, digital and social media marketing tools. Stores also have access to support, best practices and ideas from other successful pharmacies. 
 
Health Mart recently launched other new marketing tools and even more flexible options for matching funds, including: 
 
  • Vehicle wraps;
  • Event rental kits;
  • Promotional items; and
  • More than 100 new flexible templates and campaigns.
Building on the success of its summer radio advertising campaign, Health Mart continued to promote Health Mart pharmacies in September and October on more than 1,000 stations nationwide. Designed to reach every local market where a Health Mart is located, the campaign is an example of Health Mart building awareness of the Health Mart brand and attracting new customers to every store in every market. 
 
Health Mart will continue the 2014 Health Mart Healthy Living Tour, a nationwide bus tour with stops planned at more than 130 Health Mart stores and communities across the United States. The mobile screening vehicle provides health education and free health screenings to help identify people at risk for a variety of health conditions that can be better managed with the help of a pharmacist. At each tour visit,  complimentary blood pressure, blood glucose, body mass index, waist circumference, body composition and total cholesterol screenings as well as HbA1C tests are provided to eligible pharmacy patrons and community members. Three pharmacies on the tour will be recognized with “Community Healthcare Excellence” awards including Brighton Health Mart Pharmacy in New Brighton, Pa.; Wayne’s Pharmacy, in Frankfort, Ky. and Fagen Pharmacy in Gary, Ind. 

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Ameizen launches Sho vitamin and dispensary system

BY Michael Johnsen

 

 
 
NEW YORK — Ameizen on Wednesday launched its patent-pending Sho vitamin and dispensary system, available for funding via IndieGoGo. "What Keurig did for coffee, Sho aims to do with vitamins and supplements. The countertop system stores five unique dietary supplement blends in an easy-to-use click dispense system," the company stated.  The campaign can be found at Igg.me/at/shonutrition.  
 
The Sho system, which stands for Simple Health Organizer, dispenses supplements with a click. Sho offers users five function-specific, color-coded  supplement blends created exclusively for Sho in small, spherical soft gels called "Nutriballs." The formulations include Vision for eye health; Move for joint and bone health; Digest for digestive and intestinal balance; Vitality for anti-aging; and Heart for heart and brain health. 
 
Each Nutriball blend is created with all natural, premium ingredients in Japan with the highest level of quality standards and strictly compliant to FDA requirements, the company stated. All capsules are gluten-free and contain no artificial colors, flavors or preservatives.
 
"We wanted to create a system that makes taking your supplements quick, easy and fun," stated Sho founder Joy Wang. "So many people today are missing out on the nutritional benefits of dietary supplements simply because they forget or are too busy, not to mention the size of some of the pills out there. Sho is the solution people have always wanted, but didn't know existed."
 

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Estée Lauder Cos. to acquire Le Labo

BY Antoinette Alexander

NEW YORK — The Estée Lauder Cos. looks to acquire Le Labo, a fragrance and sensory lifestyle brand with a French heritage. Terms of the deal were not disclosed; the acquisition is expected to close in November.

Founded in 2006 by fragrance industry veterans Fabrice Penot and Eddie Roschi, Le Labo provides an assortment of fragrance and sensory lifestyle products in minimalistic retail environments, including the brand’s freestanding stores in New York, London, Paris, Los Angeles, San Francisco, Tokyo and Hong Kong, as well as select prestige department stores in global flagship cities, and the brand’s website. Le Labo has offices in New York and London.

Le Labo’s current product offerings include fragrances, body care products and candles, as well as limited-edition “City Exclusive” scents, available only in certain boutiques by region.

“Le Labo is the perfect complement to our portfolio of prestige beauty brands,” stated Fabrizio Freda, president and CEO of the Estée Lauder Cos. “Fabrice and Eddie have built a beautiful, incredibly unique brand with a focus on craftsmanship, personalization, and High-Touch services. We look forward to collaborating closely with them to continue building on their extraordinary success with discerning global consumers.”

“Entrepreneurship is at the heart of our company’s heritage,” added William P. Lauder, executive chairman, the Estée Lauder Cos. “One of the leading strengths of our company is our ability to identify brands with unique positioning and nurture them to accelerate their momentum and realize their full growth potential. We are so pleased that the addition of Le Labo – with its strong growth trajectory as a global fragrance and sensory lifestyle brand – will continue this legacy.”

Le Labo will be overseen by John Demsey, the Estée Lauder Cos., group president, who is responsible for Estée Lauder, M·A·C, Tom Ford, Prescriptives, Bobbi Brown, Jo Malone, La Mer, Bumble and bumble, Smashbox and Aramis & Designer Fragrances.
 

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