BEAUTY CARE

Head & Shoulders’ new cosmetic dermatologist urges shoppers to respect their scalps

BY Antoinette Alexander

BOCA RATON, Fla. Head & Shoulders, a P&G Beauty brand, has selected cosmetic dermatologist Dr. Marta Rendon to be its global celebrity dermatologist for its U.S. and European marketing campaigns.

The campaigns, launched this summer in Europe and this month in the United States, were designed to educate consumers on the importance of scalp care.

“A healthy scalp is the foundation for healthy, beautiful hair, but most people do not realize that scalp issues are about as common as other skin issues,” stated Head & Shoulders North American marketing director Julie Marchant-Houle. “Head & Shoulders is launching a new campaign called ‘Respect the Scalp, Love the Hair’ this month that is designed to highlight the importance of the scalp and bring it to the forefront of consumers’ minds.”

Rendon was selected, according to the company, for her expertise as a dermatologist, related teaching tenure and active faculty credentials. She was also selected for her international physician training experience and the clinical trial research she directs at her practice, which tests the latest skin care technologies, treatments and products prior to marketplace distribution.

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‘Biggest Loser’ coach and Oral-B team to promote dental health

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Oral-B brand has teamed up with health and wellness coach Jillian Michaels from NBC’s television show “The Biggest Loser” to encourage Americans to improve their oral health.

“When I encourage people to lead a healthier lifestyle, I remind them that it’s not just about weight loss or one area of your health‹it?s about whole body wellness. All of our systems are connected and the health of one area may impact another, including the health of your mouth,” stated Michaels. “For example, switch from a regular manual toothbrush to a power toothbrush such as Vitality Precision Clean. It reduces up to twice as much plaque and leaves your teeth feeling clean and smooth everyday. Plus, I love knowing that I?m keeping my mouth healthy in between dental visits.”

Through the Web site, www.smoothcleanfeeling.com, Michaels is offering information and encouraging consumers to switch from a manual to a rechargeable power toothbrush.

Tips offered by Michaels include:

• Choosing water instead of acidic sodas or sports drinks and opt for sugar-free gum or mints when possible.

• Select toothpastes that provide oral health benefits or a toothbrush that notifies you when to switch quadrants of your mouth.

• Consider a power brush such as the Oral-B Vitality Precision Clean that, according to the company, reduces up to two times more plaque than a regular manual toothbrush.

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S.Dupont RDH says:
May-03-2011 11:11 am

I agree that an electric toothbrush can be very helpful. I would also like to suggest that an Oral Irrigation device is helpful for people who don't like to floss. To learn more please visit: http://www.theoralhealthcoach.com/choosing-a-water-pik/

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Nail care sales show luster as economy trims salon visits

BY Antoinette Alexander

With the recent collapse of Lehman Brothers, and the Federal Reserve and central banks scrambling to pump billions into markets to ease the credit squeeze and calm investors’ nerves, the economic picture continues to look bleak.

But for those beauty shoppers who have refrained from chewing their nails off during this economic meltdown, it could mean more purchases of nail care products at mass market retail as consumers curb their salon visits. And in this climate, the artificial nail segment—namely those geared toward tween and teen shoppers—continues to be a shining star in nail care.

“[Colored artificial] is the lion’s share of the category of artificial nails,” said Mike Matulis, senior vice president and category manager for nail care company Pacific World. “The French nails are healthy, and another trend we are seeing is pre-glued nails.”

The teen/tween interest in false nails represents $32 million, and 60 percent of beauty purchases for these young girls are parent-supplied, according to data provided by Pacific World.

The targeting of younger beauty shoppers was evident at one CVS store visited by Drug Store News where lip balms and lip gloss for tweens/teens were merchandised adjacent to artificial nails, some specifically for younger girls.

According to ACNielsen sales data of food, drug and mass (including Wal-Mart panel) provided by Pacific World, within artificial nails there are three segments representing 60 percent of total dollar sales that are growing. Pre-glued nails were up 30 percent for the 52 weeks ended July 12 as a result of the tween nail offerings. Colored nails were up 1 percent, with design tips targeted toward teens helping to support the growth. Gel kits were up 1 percent following a strong trend in salons, suggesting crossover appeal in mass retail.

The Girlie Nails, under Pacific World’s Fing’rs brand, are shorter in length and self-adhesive. They feature such fun designs as butterflies, hearts, glitter stars and glitter kitties.

Also under the Fing’rs brand are the Edge Nail Kits for the younger consumers that want “nails with attitude.” The kits are short-length nails in such styles as: black onyx, red angel, the finish line, pink argyle french and skull & crossbones. Pacific World inked a licensing deal with independent music artist Mylin, who is featured in ads and on the packaging of Fing’rs Edge nails.

Grace Tallon, senior vice president of marketing for Kiss Products, which has among its nail care offerings the pink sticker Nails and Pink glue-on nails for younger beauty mavens, noted that the artificial-nail segment in general is flat. However, within the category there are a couple of segments—such as decorated nails that have some type of design—that are up in both units and dollars by roughly 30 percent.

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