BEAUTY CARE

Head & Shoulders’ new cosmetic dermatologist urges shoppers to respect their scalps

BY Antoinette Alexander

BOCA RATON, Fla. Head & Shoulders, a P&G Beauty brand, has selected cosmetic dermatologist Dr. Marta Rendon to be its global celebrity dermatologist for its U.S. and European marketing campaigns.

The campaigns, launched this summer in Europe and this month in the United States, were designed to educate consumers on the importance of scalp care.

“A healthy scalp is the foundation for healthy, beautiful hair, but most people do not realize that scalp issues are about as common as other skin issues,” stated Head & Shoulders North American marketing director Julie Marchant-Houle. “Head & Shoulders is launching a new campaign called ‘Respect the Scalp, Love the Hair’ this month that is designed to highlight the importance of the scalp and bring it to the forefront of consumers’ minds.”

Rendon was selected, according to the company, for her expertise as a dermatologist, related teaching tenure and active faculty credentials. She was also selected for her international physician training experience and the clinical trial research she directs at her practice, which tests the latest skin care technologies, treatments and products prior to marketplace distribution.

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Colgate-Palmolive announces dividend pay-outs

BY Antoinette Alexander

NEW YORK Colgate-Palmolive’s board of directors has declared quarterly cash dividends of 40 cents per common share.

The dividends are payable on Nov. 14, 2008, to shareholders of record on Oct. 24, 2008, the company said.

Colgate has paid uninterrupted dividends on its common stock since 1895.

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‘Biggest Loser’ coach and Oral-B team to promote dental health

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Oral-B brand has teamed up with health and wellness coach Jillian Michaels from NBC’s television show “The Biggest Loser” to encourage Americans to improve their oral health.

“When I encourage people to lead a healthier lifestyle, I remind them that it’s not just about weight loss or one area of your health‹it?s about whole body wellness. All of our systems are connected and the health of one area may impact another, including the health of your mouth,” stated Michaels. “For example, switch from a regular manual toothbrush to a power toothbrush such as Vitality Precision Clean. It reduces up to twice as much plaque and leaves your teeth feeling clean and smooth everyday. Plus, I love knowing that I?m keeping my mouth healthy in between dental visits.”

Through the Web site, www.smoothcleanfeeling.com, Michaels is offering information and encouraging consumers to switch from a manual to a rechargeable power toothbrush.

Tips offered by Michaels include:

• Choosing water instead of acidic sodas or sports drinks and opt for sugar-free gum or mints when possible.

• Select toothpastes that provide oral health benefits or a toothbrush that notifies you when to switch quadrants of your mouth.

• Consider a power brush such as the Oral-B Vitality Precision Clean that, according to the company, reduces up to two times more plaque than a regular manual toothbrush.

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S.Dupont RDH says:
May-03-2011 11:11 am

I agree that an electric toothbrush can be very helpful. I would also like to suggest that an Oral Irrigation device is helpful for people who don't like to floss. To learn more please visit: http://www.theoralhealthcoach.com/choosing-a-water-pik/

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