Head & Shoulders names Angels pitcher C.J. Wilson as newest MLB ‘Mane Man’
CINCINNATI — Procter & Gamble’s Head & Shoulders, the official shampoo of Major League Baseball, has announced that All-Star pitcher C.J. Wilson of the Los Angeles Angels of Anaheim is the newest athlete to join the brand’s “Mane Man” ambassador team, a roster that includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers, and Olympian Michael Phelps.
Head & Shoulders and Pittsburgh Steelers Brett Keisel reveal L.A. Angels pitcher C.J. Wilson as new "Mane Man" during a media event at famed Pat O’Briens surrounding Super Bowl XLVII, on Jan. 30 in New Orleans. (Photo by Cheryl Gerber/Invision for Head & Shoulders/AP Images)
During an event in New Orleans surrounding Super Bowl XLVII on Wednesday, Keisel passed the baton — or shampoo bottle — to Wilson, marking the handoff from football season to baseball season.
Representing the brand throughout the 2013 MLB season, Wilson is declaring it’s the “Season of the Whiff” as he introduces guys to Head & Shoulders’ latest product in its “for men” portfolio: new Head & Shoulders with the scent of Old Spice.
“We are excited to bring these two iconic brands together, giving guys a double dose of confidence by not having to worry about flakes and having the handsome scent of Old Spice,” stated Michael Sabbia, brand manager for Head & Shoulders, North America for Procter & Gamble. “Having a guy like C.J., who shows confidence both on and off the field, is a great way to bring scalp and hair care to the forefront for guys everywhere.”
Wilson will be featured in an ntegrated campaign that will include traditional advertising, public relations, in-store displays at major retailers and a consumer engagement movement set to launch in March
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Wrenchers Body Shop’s natural skin care line making mark in tattoo industry
FALLBROOK, Calif. — As tattoos increasingly penetrate mainstream culture, Wrenchers Body Shop has seen an uptick in sales within the body art industry of its Hands Maid and Babied Hands line of botanical skin care launched in early 2012, and now the company is seeking manufacturer representatives to assist in marketing.
With its headquarters located near the major West Coast base of the United States Marine Corps, Camp Pendleton, Wrenchers has seen a decided uptick in sales of its products to the body art industry. After soldiers complete their training there, they are often covered with tattoos but soon realize they need to take care of their body art to protect both their skin and newly acquired investments. While body art is considered highly fashionable, certain safeguards should be taken to protect tattooed skin from petrochemical solvents, lye-based soaps or heavy-duty solvent skin cleansers, the company stated. Until now, many conventional products did more harm than good. Many hand cleaners, for example, contain pumice, or volcanic rock — which takes its toll by removing much more than just grease and grime on your hands.
"Many products made for tattoo aftercare are ointments, which tend to cover the skin and can clog pores. Botanical lotions are absorbed into the skin, providing tissue hydration," stated Edward Buscis, managing member of Wrenchers. "Often, aftercare products contain synthetic and petrochemicals in their formulations that may include propylene glycol, lanolin, and mineral oil."
The company stated that a growing number of tattoo shops have climbed aboard the Wrenchers bandwagon in praising the efficacy of its products for helping protect clients’ skin and their body art.
"The owner of a local tattoo shop who has been in business for over 20 years here says our products are really making a difference for his customers," added Buscis. "Our lotion protects not only their skin, but also the artwork that was applied to their body. For a body artist, the skin is their canvas — it’s a one-of-a-kind image that can’t be reproduced."
Wrechers is currently seeking manufacturer representatives to assist in marketing to the tattoo industry, especially those who deal with skin art care. In addition, both Hands Maid and Babied Hands are being well-received independently across the nation as Wrenchers continues to expand its reach into other commercial markets and global distribution, the company stated.
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Burt’s Bees Baby establishes its first DTC digital channel powered by Demandware Commerce
BURLINGTON, Mass. — Demandware, a provider of on-demand e-commerce, has announced that Burt’s Bees Baby, a specialty brand featuring natural, organic products for babies and moms, has launched a new e-commerce site, BurtsBeesBaby.com, on the Demandware Commerce platform. The new site represents the company’s first direct-to-consumer channel and will be followed by a mobile site, also powered by Demandware, in the coming months.
“Our goal is to become the No. 1 organic baby brand in the world, and our new direct-to-consumer site is a major step toward making this a reality,” stated Michelle Visser, CEO of Burt’s Bees Baby. “With Demandware, we have a robust commerce platform that enables us to execute our merchandising strategies quickly and easily and will scale to support our company’s growth. We’re confident that with Demandware we have found a true partner who is as committed to our success as we are.”
Burt’s Bees Baby is a trademark of Burt’s Bees Licensing, used under the license Ayablu. Burt’s Bees is a manufacturer of natural health and beauty care products.
Items currently include apparel, bath linens, gift sets and accessories, with bedding to be added this coming July. The retailer also has plans to expand across the baby, home and lifestyle categories to include gear, playtime, furniture and seasonal items. Features such as a guided search, a baby registry, ratings and reviews, a store locator and integration with social media help consumers find and evaluate products quickly and easily.
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