BEAUTY CARE

Head & Shoulders honors Brian Bosworth for iconic hair

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Head & Shoulders hair care brand has crowned National Football League legend Brian Bosworth "Most Iconic NFL Hair of All Time."

Recognized for his hair style, the "Boz cut," Bosworth will be inducted as the winner of Head & Shoulders’ Mane Event, a throwdown between eight NFL legends with iconic hair. However, Head & Shoulders spokesman and Pittsburgh Steelers Troy Polamalu’s full and thick curls continue to carry the ultimate hair torch, as his million-dollar Samoan locks now bear the honor of earning the Guinness World Record title of "Highest Insured Hair."

The Mane Event is a nod to Head & Shoulders’ Polamalooza campaign, a celebration of full and thick NFL hair styles, both past and present.

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Amazon.com to buy parent company of Diapers.com, Soap.com

BY DSN STAFF

SEATTLE Amazon.com announced that it has reached an agreement to acquire Quidsi, which operates Diapers.com, an online baby care specialty site, and Soap.com, an online site for everyday essentials.

 

Jeff Bezos, founder and CEO of Amazon.com, said, “This acquisition brings together two companies who are committed to providing great prices and fast delivery to parents, making one of the chores of being a parent a little easier and less expensive.”

 

 

Under the terms of the agreement, which has been approved by Quidsi’s stockholders, Amazon will acquire all of the outstanding shares of Quidsi for approximately $500 million in cash, as adjusted for the assumption of options and warrants, and also assume approximately $45 million in debt and similar obligations. Subject to various closing conditions, the acquisition is expected to close in December.

 

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Naturally Fresh Deodorant Crystal introduces mini roll-on deodorant

BY Antoinette Alexander

POMPANO BEACH, Fla. Naturally Fresh Deodorant Crystal has expanded its line with the new mini roll-on for busy travelers on the go.

The smaller version of the brand’s 100% natural fragrance-free roll-on deodorant provides 1 fl. oz. of product and is priced at about $1.99.

"The mini roll-on uses the same all-natural, pure and effective formula that our customers have enjoyed for years," stated Ted Alflen, CEO and founder of Naturally Fresh Deodorant Crystal. "This smaller size works well for those on the go, or for those who may want to sample our deodorant before making a larger purchase."

Naturally Fresh Deodorant Crystal’s all-natural ingredients are designed to provide 24-hour, nonstaining, hypoallergenic protection. The products work by killing odor-causing bacteria while permitting the pores to excrete toxins naturally.

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