HEALTH

HDI’s TRUE2go meters available in new colors

BY Michael Johnsen

FORT LAUDERDALE Home Diagnostics Inc., a leading manufacturer and marketer of diabetes testing supplies, announced Monday that its TRUE2go blood-glucose meter is now available in several new colors, including radiant red, mystic purple, phantom black and blue energy.

“At Home Diagnostics, were are committed to developing affordable, high-quality testing supplies that are designed to fit the diverse needs of people with diabetes and make it easy for them to test accurately and quickly at home or on-the-go,” stated Joe Capper, president and CEO of Home Diagnostics. “In the same way that consumers look for ways to customize cell phones and other devices they use every day, our users have requested blood glucose meters that allow them to show their personalities. TRUE2go in colors offers our customers a greater selection of reliable, reasonably-priced meters that also add a new element of self-expression to the routine task of testing their blood glucose levels.”

The new TRUE2go in colors will be available in most retail locations at the same retail price of $9.99 and use the company’s TRUEtest strips.

TRUE2go in colors will be available at retailers beginning in October.

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NPA testifies against illegal steroids

BY DSN STAFF

NEW YORK Here’s the breakdown: Two government officials representing the Food and Drug Administration and the Drug Enforcement Agency joined Travis Tygart of the U.S. Anti-Doping Agency (the body responsible for keeping performance-enhancing drugs out of U.S. Olympic athletes), Daniel Fabricant of the Natural Products Association and Richard Kingham, a litigator specialized in food/drug law, before a panel of senators — less to inform the Senate around the problem of steroids sold as dietary supplements, and more to be grilled by those senators as to why those products are actually on any market.

 

The senators were Sens. Orrin Hatch, R-Utah, and Arlen Specter, D-Pa., who played a sort of good cop/bad cop routine. Hatch was the good cop, at least as the dietary supplement industry goes, as he defended the legislation governing the regulation of dietary supplements that he helped draft some 15 years ago. Specter played the bad cop — questioning the regulatory priorities of the two governing bodies present, while raising the thought of adding more regulations to the FDA and/or DEA already-underutilized toolbox.

 

Following the hearing, dietary supplements emerged as the unwilling participants in all of this talk around performance enhancing supplements. You almost had to wonder why Fabricant was present, except to politely remind everyone that the dietary supplement manufacturers who actually distribute product through mass-channel retailers actually fought for (as in not against) such additional regulations as certified good manufacturing practices or mandated serious adverse event reports, and as such are not likely to field illegal products.

At stake in all of this is whether or not legitimate dietary supplement players ought to seek premarket approval, a condition that if ever really implemented, would decimate any future innovation in the almost $6 billion mass-channel business (according to the latest Nielsen Company figures). It’s also a condition that wouldn’t actually do much to pull those steroid drugs masquerading as supplements off the market, unless you expect those well-respected criminals to actually file an NSA (new supplement application) that contained ingredients that would not only land their consumers in the hospital, but would also land them in jail if ever actually discovered in the trunks of their cars.

The alternative, proposed by Hatch, is to place more resources behind enforcement of the laws on the book, as opposed to creating new laws that would more likely cripple legitimate manufacturers as actually inhibit outliers from selling steroids.

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The Mentholatum Co. teams up with Ironman

BY Michael Johnsen

TAMPA, Fla. The Mentholatum Co. on Friday announced its partnership with the Ironman brand on the launch of a Mentholatum Ironman pain relief product line.

“Partnering with Ironman sets apart our line and formulas, calling out strong, effective formulations in a category often confusing to consumers,” commented Todd Cantrell, director of the pain management division at Mentholatum.  ”Consumers who see the Ironman brand on our products will know that they have been formulated to work on the sorest of muscles.”

“We are excited to be adding Mentholatum as an Ironman partner, as the formulas tested very well among our athlete audiences,” stated Bill Potts, VP marketing and business development for Ironman. “If the Mentholatum Ironman Pain Relief products work well enough on the discomfort in the muscles of Ironman athletes – who put in hundreds of miles weekly – they will work great on anyone else experiencing pain from other strenuous activities.”

The new topical analgesics will be available as a topical gel, a continuous spray or a roll-on application. Shipments begin in January, Mentholatum stated.

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