HBI to expand U.S. distribution of Sambucol black elderberry supplement
NOTTINGHAM, England Devotees of Sambucol black elderberry dietary supplements now will have more access to the product, thanks to expanding U.S. distribution, noted new distributor Healthcare Brands International.
Previously distributed and sold under the Nature’s Way name, Sambucol now is being distributed by HBI and sold nationwide under its own brand name in newly designed packaging, the company stated.
“There has been some confusion regarding black elderberry extracts currently being sold in the United States,” stated Michael Magarian, VP U.S. sales and marketing at HBI. “The confusion surfaced recently when Nature’s Way launched a different black elderberry product, but one using similar packaging and a similar name to the original. However, only the Sambucol brand has been researched and tested in published clinical trials. Additionally, Sambucol’s unique formulation and extraction process preserves the naturally-occurring health benefits of the black elderberry, known to have twice the antioxidant value of both blueberries and cranberries.” Other formulations, Magarian noted, can’t make this claim.
In a recent Harris Interactive survey conducted for Sambucol, 65% of Americans said that they would be more open to taking a natural health remedy if it was clinically proven to work. “We believe this to be an important distinction between Sambucol and other elderberry brands,” Magarian said. “Sambucol has the clinical science with published studies showing its effectiveness for immune support.”
The Sambucol Harris survey also found that two-thirds of adults are open to taking a natural health remedy if their doctor or healthcare provider recommended it, and more than half (55%) would take one if it was recommended by their pharmacist.
Safeway promotes awareness of heart disease with free health screenings
PLEASANTON, Calif. Safeway on Wednesday announced the offering of free blood pressure, BMI and cholesterol level screenings at store pharmacies to promote heart health and prevent the number one killer of women: heart disease.
As part of the company’s “Love Your Heart” campaign, a wellness program to draw attention to the importance of knowing the risk factors of heart disease, Safeway expects to conduct 36,000 free heart health screenings nationwide. The free screenings are available to women and men and will take place from Feb. 4 through Feb. 24 in Safeway pharmacies, including Vons, Pavilions, Randalls, Tom Thumb, Dominick’s, Genuardi’s and Carrs pharmacies.
“Most women are unaware that heart disease claims more women’s lives than any other disease or illness,” stated Dave Fong, SVP of pharmacy at Safeway. “Only 8 % of women consider it the biggest threat to their health. … Our goal is to educate women about the risk factors and help them take control of their health.”
The screenings, a $40 value, are sponsored by Safeway, Campbell Soup Company, Kellogg’s, Healthy Choice, Diet Coke, Fresh Express, StarKist, Barilla PLUS, and Health Magazine. Screenings will be conducted by nurses or pharmacists at store pharmacies.
Safeway is also offering savings on special heart healthy products throughout the store. Customers can easily locate these products at the “Love Your Heart” displays in all stores. Heart health informational brochures, containing special product offers, will also be found in specially marked displays.
Safeway’s “Love Your Heart” campaign is part of the company’s ongoing health and wellness initiative to provide customers with affordable and convenient ways to take control of their health. For example, Safeway pharmacies administer a variety of flu and other vaccinations, where law permits. Safeway is a partner with the National Heart, Lung and Blood Institute on The Heart Truth campaign, which introduced the popular Red Dress logo as the national symbol for women and heart disease awareness in 2002.
American Botanical Council releases study on Sinupret
AUSTIN, Texas The nonprofit American Botanical Council on Thursday published a monograph summarizing the scientific and clinical studies of Sinupret, a clinically-tested herbal combination for upper respiratory tract health, including conditions associated with sinusitis and bronchitis.
Studies of Sinupret reviewed in the monograph include four clinical trials regarding acute sinusitis, two clinical trials regarding chronic sinusitis, one meta-analysis of clinical trials evaluating treatment of sinusitis, two clinical trials regarding bronchitis, and a post-marketing surveillance study of patients with bronchitis.
Based on the review of the available scientific and clinical information from these studies, the monograph concludes that Sinupret has a relatively significant level of safety and efficacy data compared to many other natural products intended for use in maintaining the health of sinuses and the upper respiratory tract.
“Year after year Sinupret is one of the top-selling herbal products in Germany, a country where the strong tradition of herbal preparations is combined with modern science,” stated Mark Blumenthal, founder and executive director of ABC. “Extensive use by millions of people attests to this product’s overall safety and effectiveness in the area of upper respiratory tract health.”
Sinupret contains extracts of five traditional European herbs — elder (Sambucus nigra) flowers, primrose (Primula veris) flowers with calyx, common sorrel (Rumex acetosa) herb, European vervain (Verbena officinalis) herb and gentian (Gentiana lutea) root — and is manufactured by Bionorica.
ABC emphasized that the publication of the Sinupret monograph is not an endorsement or recommendation of the product or the manufacturer. “ABC has had a long history of documenting the specific herbal products and ingredients that have been clinically tested,” Blumenthal said. “As part of our nonprofit educational mission, we believe it is in the public interest to identify clinically tested natural plant-based products and ingredients which the scientific literature indicates are safe and beneficial.”