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Hawaiian Punch getting a makeover, inside and out

BY Allison Cerra

PLANO, Texas — A Dr Pepper Snapple Group brand is getting refreshed.

The beverage giant is updating its Hawaiian Punch brand by bringing its surfer mascot to the 21st century with a computer-generated design, according to published reports.

And just five years after the 60-year-old brand launched, it has reformulated its Light Hawaiian Punch to include sweetener sucralose, only 10 calories and 100% of the USRDA for vitamin C. The original Hawaiian Punch also will trim down; the beverage will have 25% less calories and contain sucralose.

Hawaiian Punch also will become available in a six-pack of 10-oz. bottles, according to the Wall Street Journal.

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Jelly Belly goes veggie

BY Allison Cerra

NEW YORK — Next month, prepare to see veggies in a new way.

Jelly Belly is launching its Peas & Carrots mix — mellocreme candy inspired by everyone’s favorite veggies, but the "baby carrots" are an orange sherbet flavor, while the "peas" taste like apple.

Jelly Belly’s Peas & Carrots mix will be available in 3-oz. bags, 8.5-oz. tie-top bags and a retro 5.5-oz. "can," that’s reminiscent of canned peas and carrots typically found on grocery store shelves.

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D.KLEIN says:
Jan-10-2011 11:22 pm

Thank you for the article. This is the first I have heard about this new product but it sounds like a winner...In 1976 the company behind this product made for us the Jelly Belly jelly bean as a contract manufacturer...This lasted for four years when the nightmare started....This is the subject of our documentary Candyman:the David Klein story and it airs Jan 11 at 8:00 pm eastern and pacific on the Documentary Channel...the Dvd will be available Jan 11 in case you would like to stock this film in your dvd section....thank you david klein

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Attitude Drinks inks deal with Lone Star Distribution

BY Allison Cerra

PALM BEACH GARDENS, Fla. — Attitude Drinks’ pure milk, ultra-filtered Phase III recovery drink is expanding its reach, thanks to one of the largest distributors for premium sports, fitness and nutrition supplements.

The recovery drink, available in vanilla and chocolate flavors, will gain further distribution with help from Lone Star Distribution. Lone Star currently serves more than 5,000 U.S. retailers, with a concentration on gyms, fitness centers and nutrition specialty stores.

"As consumers implement their New Year’s resolutions and gym memberships peak, Lone Star provides us with a stronger and broader distribution base to reach our primary target audience of on-the-go consumers and fitness enthusiasts," said Roy Warren, Attitude Drinks CEO.

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