Havas to handle Adams Respiratory media planning
NEW YORK Adams Respiratory Therapeutics, recently acquired by Reckitt Benckiser, has shifted its media planning and buying account to Havas’ Media Planning Group, Adweek reported last week.
According to the report, Adams spent more than $85 million promoting Mucinex and Delsym last year, up from $65 million in 2006.
NAD affirms Centrum ad claims
NEW YORK The National Advertising Division of the Council of Better Business Bureaus on Thursday affirmed that Wyeth Consumer Healthcare can support claims related to the “balanced” formula of Centrum Silver and Centrum brand vitamins.
NAD, the advertising industry’s self-regulatory forum, examined claims made by Wyeth in television, print and Internet advertising, as well as labeling claims, following a challenge by Bayer Healthcare. Claims at issue included:
• “With our better balanced formula, we work together to bring out the best in each other.”• “Better balanced to work together.”• “Working Better Together. From A to Zinc.”• “Centrum balances combinations of nutrients to help them work to their full potential.”• “With 8 interactive combinations that help your body get more out of Centrum.”
Following its review of the advertising, NAD found that the comparison “better balanced” communicates a comparison to the prior version of Centrum and not against competing products. Further, NAD found that the advertiser’s claim of “8 interactive combinations” to be accurate and supported. NAD found that the imagery presented by the elevator advertisement, on its own, did not falsely disparage or make a superiority claim against all other multivitamins.
Wyeth, in its advertiser’s statement, said the company “respects the NAD self-regulatory process and thanks the NAD for its comprehensive and efficient consideration of this matter.”
Pharmavite names Brooks vice president of science, technology
NORTHRIDGE, Calif. Pharmavite earlier this month named James Brooks to vice president, science and technology.
“We are very enthusiastic about James joining the Pharmavite team,” stated Connie Barry, Pharmavite president and chief executive officer. “The more than 20 years of management experience be brings fromthe food science, plant physiology and product development sectors will help further solidify Pharmavite as an industry leader committed to offering high-quality, science-based products. We also look forward to leveraging his development and research experience on soy-based nutritional products to drive growth for the SOYJOY business in theU.S.”
Brooks, who will report to Barry, previously served as the head of research and product development for Bolthouse Farms, a privately held company that sells retail beverages, juice concentrates, fiber and fresh produce. He has also held research and development and senior scientific positions with Syngenta in the Netherlands, Campbell Soup Co., Nestle and Abbott Laboratories.