HEALTH

Harris Poll: Americans prefer generic Rx, OTC products

BY David Salazar

NEW YORK — A new survey has found that whether its an OTC product or a prescription, 69% of those polled said they would choose a generic prescription drug over a brand-name medication. About 30% said they would always choose a generic. 
 
Some 31% of those surveyed would prefer brand-name prescriptions to a generic, with millennials preferring them the most (38% compared to 30% of Gen X and 27% of Boomers). Additionally, 36% of parents are more likely to choose brand-name prescription drugs, compared to the 28% of those without kids who would. 
 
In terms of paying for their medication, 48% said that they would prefer to pay $10 or less for a 30-day supply of their prescription medication, and 31% would be OK with paying between $10.01 and $25 for a 30-day supply, but only 4% would want to pay more than $50 for generics for themselves (11% would pay that for a child). 
 
In the OTC category, 63% said they would choose a generic product more often than a name brand one, with 24% saying they always choose generics. Fifty-two percent of parents choose generic OTC products, but 63% of urban parents choose brand-name products, compared to 32% of suburban and 37% of rural parents who do. 
 
When it comes to making their prescription purchases, chain drug stores win the day, with 50% of those surveyed shopping there. Twenty-eight percent said they use discounters, 23% pick up their medicine at the supermarket and 16% do online or mail order prescription ordering. Local pharmacy’s pull in 12% of those polled, and 9% use a hospital pharmacy or medical center. Older generations (90% of mature shoppers and 95% of baby boomers) purchase prescription drugs, and are also more likely than even millennials to do so online. 
 
Discounters lead the pack for OTC purchases, with 57% saying that’s their preferred destination. Chain drug stores are still the place for 51% of shoppers to pick up OTC products. Thirty-two percent go to supermarkets, 10% use local pharmacies and 5% use online or mail-order services. Chain drug stores are also the preferred destination for millennials, 61% of whom purchase OTC products there. 
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Owen Mumford launches Unistik Touch lancet

BY David Salazar

OXFORD, England — Medical device maker Owen Mumford has announced tha launch of its new Unistik Touch, a touch-activated lancet that uses the company’s Comfort Zone Technology.

“Unistik Touch is our first touch activated lancet, which is built on our already trusted platform, Unistik3 device. Unistik Touch has been created specifically with the end-user's needs in mind,” Owen Mumford’s senior global product manager Tania Mackenzie said. “Being touch-activated means there are fewer steps for the end-user to make when sampling blood and with the addition of our Comfort Zone Technology, is designed for a more gentle experience”

The comfort-enhancing technology uses a series of eight raised dots on the end of the lancet that reduces pain from the needle when pressed against the sample area.

The lancet will be available initially in the United States, with global distribution planned for 2016. The lancet is available in 18-, 21-, 23-, 28- and 30-gauge sizes. 

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Implus creates Implus Fitness & Wellness Division

BY Michael Johnsen

AUSTIN, Texas – Implus on Tuesday announced the launch of the Implus Fitness & Wellness Division, focused on driving Implus to the forefront of the health and wellness industry. The Implus Fitness & Wellness Division manages category-leading brands renowned for premium quality, innovative designs and brand heritage. 
 
“2015 marks a strong year for Implus,” stated Todd Vore, president of Implus. “We have expanded our product portfolio with multiple brand acquisitions which will continue to increase our retail distribution. The Fitness & Wellness Division perfectly positions Implus to become the one-stop-shop for a variety of active lifestyle retailer partners. We will continue to combine consumer-driven brands with the unparalleled service levels and support our customers know and trust from Implus – a valuable combination.” 
 
The Implus Fitness & Wellness Division is led by Ryan Cruthirds, VP sales and product, and Marco Garsed, VP marketing. 
 
“As consumer trends continue to show growth in the health and wellness sector, the Implus Fitness & Wellness Division is in a unique position to provide quality products and innovative education to help consumers ‘Prepare, Perform and Recover’ as part of a healthier, active lifestyle,” Garsed said. 
 
Implus experienced tremendous growth following a majority investment in the company in 2015 by Berkshire Partners. Recent acquisitions include TriggerPoint, Balega, Harbinger Fitness and FuelBelt, growing the Implus portfolio to a total of 16 brands. “The Implus Fitness portfolio is made up of top brands that provide innovative solutions for anyone wanting to live an active, healthy lifestyle,” Cruthirds said. “We are excited to focus on continued excellence in innovation with this newly established division.” 
 
 
 
 
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