HEALTH

Harmony Herbal takes two-product approach to skin care

BY Michael Johnsen

Harmony Herbal on Thursday introduced a novel two-product approach to aid those with sensitive skin or conditions that cause red, rashy, itchy skin, including dermatitis, rosacea, and eczema. The products, Skin Therapy Calm and Calm + Detox Duo, help address the conditions from the outside with a topical cream and from the inside with a dietary supplement that promotes skin health.

“When we talk about skin health we must address the whole body. Besides having powerful antioxidant and anti-inflammatory properties, traditional medicinal herbs also help support the body’s own healing mechanisms and strengthen internal detox processes, providing beneficial effects for inflammation related skin conditions,” Dongxin Ma, principle Harmony Herbal and formulator of the skin care solutions, said.

The synergistically developed products are powered with fifteen super concentrated botanical extracts that work to detox root irritants from the inside with the Calm + Detox supplement and to reduce redness and itch and increase moisture and lipids with Calm OTC topical.

“[The] Skin Therapy Calm OTC topical and Calm + Detox supplement duo is a remarkable remedy that has brought much needed relief and consistent results to many grateful clients,” Zulma Gregory, an applied clinical nutritionist at Peoples Pharmacy, said.

Each product can be used individually, but the results are quicker and more complete with dual use. And, the products meet the demands of the natural consumer as they are free of steroids, parabens, sulfates, fragrances, synthetic preservatives, petroleum, tree nuts and gluten.

Harmony Herbal is an Austin, Texas-based company that leverages Eastern and Western medicine approaches to formulate natural solutions that support healthy skin.

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RLA collective, BrandPerx dive deep on doctors’ OTC recs

BY Michael Johnsen

Recommendations of OTC medicines by healthcare professionals has always been considered a key component to brand selection at shelf, but those recommendations differ according to the practitioner’s specialty, according to a recent survey conducted by BrandPerx on behalf of RLA Collective.

For example, of the medical professionals surveyed, gastroenterologists were most likely to recommend a brand by name so the patient can easily identify that product at the shelf. Howeer, primary care physicians were least likely to recommend a brand by name, but rather would make recommendations of those brands for which they had coupons. And 79% of pediatricians reported that having printed informational materials about an OTC brand was helpful when making a recommendation to their patients.

“The survey tapped physicians in four key specialties – primary care doctors, pediatricians, gastroenterologists and OB/GYNs – and created a snapshot into the areas where OTC brands might benefit from increased HCP – and patient – communication,” Robin Russo, CEO of RLA Collective, said. “Side effects, active ingredients and cost were key reasons for OTC recommendations, as were having samples, coupons, informational material and familiarity with and trust in the brand. It’s important that companies consider these factors when planning their OTC marketing.”

While many of the learnings derived from the survey confirmed long-held assumptions, there were surprises. “We expected OB/GYNs to report higher incidence of feminine itch and yeast OTC recommendations (75%),” Shauna Garshon, president of Brandperx, said. “[But] OB/GYNs [also] were the mostly likely of the four HCP groups to recommend vitamins (83%) vs. primary care doctors (61%), and second to gastroenterologists in recommending heartburn products (44% and 63% respectively), surpassing primary care physicians (32%).”

In addition, 59% of OB/GYNs reported that they were more likely to recommend OTC products when they had coupons available and 56% of OB/GYNs reported that having product samples in their office influenced their recommendation habits.

Russo suggested these and other insights should help brands explore the HCP/OTC relationship more closely.

RLA Collective, a health and wellness marketing agency for OTC and supplement brands, partnered with BrandPerx, a specialized point-of-care patient and HCP sampling and education company, on a 1,600 practitioner survey. The survey looked at what categories of over-the-counter products doctors are most often recommending to patients and what drives these recommendations.

 

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One Brands unveils naturally-sweet One Basix Bars line at Expo

BY Michael Johnsen

One Brands, the maker of One Bars, debuted their latest innovation, One Basix Bars, at the Natural Products Expo West. One Basix Bars are naturally sweetened with no artificial flavors or preservatives and are available in three flavors: cookie dough chocolate chunk, triple chocolate chunk and peanut butter chocolate chunk.

“We know through research and consumer feedback that many people desire a naturally sweetened protein bar and One Basix Bars meets this consumer demand without sacrificing anything One Bar stands for: decadent flavors, high-quality ingredients, complete nutrition, superior texture and taste,” Peter Burns, president and CEO of One Brands, said. “This is just one example of our ongoing commitment to innovation and providing the best protein snacks on the market.”

“As a leader in the protein category, we are always creating, testing and innovating – we go all the way with everything we do. One Basix took us years to get exactly right and we are proud to introduce it as a naturally sweetened protein option,” added Ron McAfee, founder of One Brands. “The deep relationship between One and our customers keeps us focused on delivering extraordinary products.”

Utilizing stevia, a leafy green plant native to South America, as a sweetening agent, One Basix Bars offer a new, simplified take on One Bars. They are free of gluten, sugar alcohols and sucralose and are certified Kosher.

One Basix will be available starting in May at select specialty stores and various gyms nationwide.

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